Outline How Material Things Essay

This essay will outline how material things on City Road favour the activities of some groups of people over others by looking at Ethnicity, Class and Gender. City Road is a big road filled with lots of different cultures, gender, class, age and history. When walking down the road it can be seen that the belonging and not belonging in the society. It opens your eyes as to what exactly goes on in different societies and City Road is a big street with a lot of demands and structures in it. Over the years society changed and so did the street. It goes by what is in demand, how society changes and by the vast majority of different cultures coming into the area. You see a lot of people trying to conform to the society and many trying to hold onto their own identities. First of all I’m going to talk about the Ethnicity on the street. We are going to the Xquisite Africa shop. Janet, the lady that owns the shop originates from Africa and moved to the UK over ten years ago. When she came to the UK she thought that she had to change her identity and conform to the society. She sells a lot of things from Africa and by doing this she gets to hold onto her identity of the African culture and also appeals to customers from the same ethnic background. She felt after being in the UK for ten years that she had lost her identity and so she decided to take a trip back home to Africa to re-charge her batteries as she puts it. She wanted to re-gain her culture that she so desperately lost. This aspect could help her re-gain her culture and identity and allows her to share this with the right clientele from a multi-racial background. She can share a state of belonging to a social group that has in common a national or cultural background, whilst negotiating with people on the complex of different identities. She contributes to the African social life and society as well as on City Road. Therefore promoting her African background and understanding there is no need to conform to the society and changing her identity. We then move onto class in the Municipal Club. A social stratum, whose members share a certain economic, social or cultural characteristics. For this instance the working class. It is aimed at the local residents and has over 100 years of history. A group containing members regarded as having certain attributes of traits in common has slowly disappeared and they long for the society to change back to what they believed it was. Whilst in the (DVD, Making social lives on City Road, 2009, scene 5) Lloyd Robson talks to couple of residents in the club and gets their insight of what is going on. He asked them if they thought the club had a future. They said no. no-one wants to know it anymore and even the members have started to lose interest. But because the society has changed it meant that they described city road as being dangerous and rough. They long for the past. They want it to go back to what they say it used to be or imagined it. The inequalities and differences that has changed and also the traditions has been lost. They lack the sense of belonging they used to have when City Road used to be theirs. Then we come across the Sanna Silk shop. This is where the female is favoured over the male. It’s a family business orientated around females as they sell and make dresses of different materials. They get to choose their type of material and their patterns. It is mainly focused at Asian women. In the (DVD, Making social lives on City Road, 2009, scene 6 by Raghuran) she says â€Å"it is a very different way of portraying Asian women than I often seen in the media. † They also have a section for jewellery. Most of their jewellery is 22 carat gold and is mainly aimed at the women. They also have a selection for their wedding day. So it has an Asian culture that is even though yes men go in to buy but is very female orientated. Conclusion Therefore in City Road, my examples favour female gender activities over male, is a very multi-racial area and favours specific class over others. Therefore explaining that society changes all of the time and conforms to whatever is more in demand in that specific time of era.

Fruits and Seed Dispersal

Fruits and Seed Dispersal Nicole Saylor Meiko M. Thompson BIO 115 11/25/12 In this essay I will be answering questions about fruit and as to the reason why things are the way they are†¦ First up is some fruits are sweet and some are not is because, â€Å"Actually, the taste of a fruit depends on the compounds  present in it. Normally a fruit contains the  materials  like cellulose, proteins, starch, vitamins, certain acids,  fructose  or sugar. All these  materials  are found in mixed form inside the fruit and they have different proportions in different fruits.Fruits of  sweet taste have more  fructose  in them  whereas  the  fruits of  sour taste have more acids in them. † (Gemini Geek) so this means that the more or less acid a fruit has then more sweeter or more sour it will taste, and that all means something with no taste really to is to say to have no acid , or sugars that would give it a particular taste. The next in line is that the ri pening of a fruit and the seed dispersal go hand in hand in such a way that when a fruit ripens it is a signal from production mode of a seed to the dispersal of a mature seed that is ready to become another plant to create the dame cycle over again.To help explain this for example, â€Å"n dry fruits (cereals, nuts, dandelions) ripening consists of desiccation and is considered maturation. Ripening in fleshy fruits is designed to make the fruit appealing to animals that eat the fruit as a means for seed dispersal. Ripening involves the softening, increased juiciness and sweetness, and color changes of the fruit. Fleshy fruits are either climacteric or non-climacteric. Climacteric fruits produce a reparative burst with a concomitant burst in ethylene synthesis, as the fruits ripen. These include fruits with high degrees of flesh softening, like tomato, banana, avocado, peach etc. (Lecture 17)So we see that in this process of ripening and seed dispersal are that it is the plants way of making sure that the seeds that it produced to carry on and make more fruit plants or trees happens by making the fruit itself more appealing to animals which will at and then later disperse the seeds. The next question to address is how do we play a role in all of this and how do we effect it basically. Well we humans affect this natural process when we take over the land and granted that plants were here long before we were and before animals were.So plants have been able to grow without our aid if fertilizing the soil and etc†¦ For example, â€Å"Unlike colonist plants, the deep forests of our planet are largely independent from us. They don’t need us to prepare the ground or disperse their seeds. Plants, after all, colonized dry land well before animals did, and were doing quite well, on their own, before we arrived. Some kinds of trees need little help from animals of any sort. Because they don’t need our help, these trees have little to gain by feeding us. This is why we often find that there is relatively little food to be had in mature forests.You can’t eat wood. †(Kyle Chamberlain) So see plants were reproducing before animals and us but granted when animals came along it did make the seed dispersal process a lot easier. As far as I can see that a seed does not use sugar or starch for its metabolism unless it developing then yes. Because when a seed is developing it needs these to grow into a mature seed that can be dispersed, but since this seed has become mature and is dispersed then it start growing and producing its own sugars and starches from the light and dark process of photosynthesis.References The Gemini Geek (2012). Why Are Some Fruits Sweet While Others Are Sour? [Web log post]. Retrieved from http://www. thegeminigeek. com/why-are-some-fruits-sweet-while-others-are-sour/ Iowa State University (2012). Lecture 17 [Web log post]. Retrieved from http://www. public. iastate. edu/~bot. 512/lectures/seed&frui t. htm Chamberlin, K. (2012). Disturbance Ecology – The Human Habitat Project [Web log post]. Retrieved from https://sites. google. com/site/humanhabitatproject/home/disturbance-ecology

Confucianism Reflection Essay Example | Topics and Well Written Essays - 500 words

Confucianism Reflection - Essay Example If we were to look back into the history of China as a people, what becomes evident is that they have a deeply rooted respect for their elders and ancestors that continue to this very day. It is this sense of respect that has created a strong family bond among the Chinese. The aforementioned Confucianist belief conveys the message that respect for parents is not only something that should be done in the presence of others, but it is something that must be embodied in order to be an effective tenet of the human relationship or relationships between senior and junior members of the family. The idea behind the passage that I chose to reflect upon is simple. My understanding is that children are being trained to know, from an early age, that if one shows respect to his elders, then he will not need to demand that his elders respect him as well. The true respect and family relationship is built when the young generation shows support for his elders, without feeling obligated to do so. It then becomes important for children to understand that showing respect for their elders, and not showing them a bad face is the kind of payback that is expected or accorded to people who have nurtured them since conception and helped them become contributing members of society. Parents, are known to do everything that they can for their children up until the time when their age no longer permits them to do so. Once they become feeble and weak, it then becomes the responsibility of their children to sacrifice for and respect their parents until their last day on earth. Some children these days often show their parents a bad face once they are asked by their elders to perform certain tasks, because of the sense of privilege and self-centered attitude that modern parenting styles have bestowed upon them. Thus showing a lifelong disrespect for their parents rather than showing thanks for the sacrifice that the elders committed themselves to for the benefit of the younger

Marketing Strategy Justification with a Model Essay

Marketing Strategy Justification with a Model - Essay Example As a brief overview for the company’s product offering, it can be said that, the company’s product offering includes mainly developing latest technology devices in the field of pyrometrics, ceramic insulation, ceramic filtration, technical ceramics and various kinds of products of porous nature. The company, Mantec Technical Ceramics Limited is a leader all over the world in the B2B domain, in regards to their solution based offerings for highly innovative process and materials of ceramic technical (Mantec Technical Ceramics, 2012). Overview of Market The world, today, is getting increasingly dependent on technology. Ever since the widespread evolution of internet, emerging from the US during the middle of 1990’s, people have started to integrate and align their lives in relation to the developments happening in terms of technology and the latest communication devices. The four generations comprising of Baby Boomers, Generation X, Generation Y and the Millennium Generation have increasingly got dependent on the latest technological developments like the high end touch screen mobile phones, tablets PCs, laptop computers and the highly modernized I pads for availing the convenience and facilities provided by various products and services offered by today’s fast evolving Ecommerce based companies (National Tour Association, 2002, p. 17). This huge inclination of consumers worldwide for various kinds of technological devices have automatically triggered the demand for various small and vital components required for the production of these high tech devices. One particular product, which has become a key component for the development of these high tech technological devices and has experienced a sudden peak in demand, is the multi layer ceramic capacitors. The need for these ceramic capacitors has been tremendously high in markets, which produces high end portable devices in mass scale. As of today’s date, a large amount of these p ortable technological devices in manufactured in China and South East Asian countries, with them being recognized as the global hub for manufacturing of portable electronic products (Rajan, 2010). Identification of Market With the increase in demands for the latest technology high end portable devices by consumers all around the globe, there has been a tremendous spike in demand for the production of capacitors of ceramic nature. This demand for ceramic capacitor products has been increasingly high in markets where there has been a massive and large scale production for these high end technological devices. The entire Asia Pacific markets are increasingly considered as a global hub for production of electronic devices of portable nature (Rajan, 2010). Going by a micro level comparison of the demand forecasted for this multi layer ceramic capacitor on a market by market basis, it can be said that there are three scenarios that are arising in terms of future growth prospects in this p articular capacitor segment. In China, there has been a rising demand for the production of various portable devices like laptops, mobile phones and devices of similar nature. As a matter of fact, the demand for multi layered ceramic capacitors

Analyzing Resources and Capabilities Essay Example | Topics and Well Written Essays - 250 words

Analyzing Resources and Capabilities - Essay Example The estimated Google’s Brand equity was 25.6 in 2008, a 96% increase compared to 2007. Google’s set of available resources and capabilities enables it to build a strategy focused on company’s internal environment rather than following market trends. According to Robert Grant, â€Å" When the external environment is in a state of flux, the firm itself, in terms of its bundle of resources and capabilities, may be a much more stable basis on which to define its identity†. The company is developing its advertising resources and generates around 99% of the revenue through advertising. The prime resources and capabilities of Google Inc. include search engine differentiation, brand value, qualified workforce, innovative technology, culture, advertising, cost and speed, huge user-base and concentric diversification. Strategic partnerships and agreements with leading businesses allow Google to enhance active use of its resources and capabilities. The firm values its employees with a number of benefits, performance rewards and is also considering wide expansion to its current human resource. As Grant notes, â€Å"The resources and capabilities of the firm form the foundation for building competitive edge†, Google is giving tough competition to its market rivals. However, there still exists a lot of room for improvement in Google’s common set of resources and capabilities as its revenue depends almost entirely on advertising and it also lacks a better understanding of the China

Resume and Cover Letter Essay Example | Topics and Well Written Essays - 750 words

Resume and Cover Letter - Essay Example Here are a few ways that I fit your qualifications: As you can see, I have many of the qualities that you need. Please take a few minutes to look over my resume, then I would like to come in and talk with you about this position at a time mutually convenient. Heres some tips, not necessarily in any order, for resumes. I was a Career Counselor and Ive reviewed and done zillions of resumes, and helped others do the same. Please look this over and tweak it to your liking. I didnt have your major, so I put the marketing/management major in. 1. I rearranged your resume to "fit" the sample that the teacher gave. Now, you can easily take out the internship stuff and use employment things instead. However, this will give you a good basis. The reason I did this was so that we could do the cover letter to match the resume. With more time I might have looked up a "fake" job posting, but I didnt know where you were, and it was much easier to do it this way. 2. The resume must match the job you are applying for and the cover letter must match the job posting and the resume. Employers will be looking at HOW you FIT their position. So, you only want to put on it relevant experience. You dont have to put everything down. 6. Professional strengths should be those things that you do well that are relevant for the job you are applying for. Again, you don’t have to list everything. Just those things that are relevant that will entice them to look at the rest of the resume. 8. I took out the doctors names on two of the jobs -- you could put their names as a reference, or use them when they ask for references. If they ask you who you worked for in the interview, you can tell them then. You don’t want them (necessarily) to call the doctors and ask about you before they interview you. Therefore, dont put the info on there. 10. On the Cover letter, I would list point by point the skills that you have that match the job

Effects of oil spillage to the Dalian population Annotated Bibliography

Effects of oil spillage to the Dalian population - Annotated Bibliography Example The effects of the disaster were detrimental in that ports operations were disrupted as millions of gallons of oil spilled destroying several structures. With such disasters, it is imperative to focus on the effects that face the people and the environment in order to develop mechanisms of preventing and controlling them if they take place. In addition, such findings tend to foster disaster preparedness in the future. Besides, the concerned parties and stakeholders needs to have a clear picture of effects of such disasters before developing mechanisms of dealing with them in the future. This article articulates on the effects of trade on the environment. Specifically, the author focused on two Chinese cities, Shenyang and Dalian. Its theoretical approach underpins the connection between trade and environment. Conversely, the article examines effects of global economic integration and how the major actors respond to environmental policies as well as assessing ways of minimizing the environmental risks involved as a result of trade. The article findings indicate that strengthening of environmental institutions as well as economic openness plays a part in domestic environmental policies. For instance, Shin pointed out that the government orders Shenyang smelter to shut its doors after it was discovered that the plant excessively polluted the air, which was considered risky for the people living in the local area. Several policies including â€Å"if an enterprise does not eliminate pollution, pollution will eliminate the enterprise† were put in place. The study of the article utilized the framework of the environmental Kuznets curve (EKC) to study how different countries in Asia handle environmental issues.

Retail brands Essay Example | Topics and Well Written Essays - 1750 words

Retail brands - Essay Example Consumer retailing is one of the major aspects of marketing prevalent in the present age of growing competition. Modern day retailing has evolved from family run businesses to multinational organizations like Wal-Mart and TESCO which run operations across numerous regions of the globe. The statement â€Å"Retail brands are about more than just putting your name on products† has far reaching influence on the business prospects and strategies of retail organizations. The statement assumes greater importance in the wake of growing competition which has been characterised by the advent of globalisation where corporate organizations are trying to reach out to consumer breaching geographical boundaries. This has enhanced the nature of competition among the existing firms with regards to acquiring customers. Branding is one of the most important aspects that are considered by consumers while evaluating the stores with regards to the purchase of goods and services. Retailers are there fore making considerable efforts in building up a brand image of their products in the market. Branding has a large implication of the purchase decision of the consumers which has prompted corporate organizations to formulate policies so as to have a strong brand image to position their brands in the minds of the customers.A research report states that the brand value of a retail store is determined to a large extent by the brand image of the products available in the retail store. Private labels have also begun to play an important role in the brand image of the retail store (Cullen & Whelan, 1997, p.906-907). A report published in the International Journal of Retail & Distribution Management states the example of fashion retailers in UK where the market players have effectively used branding strategies to segregate themselves in the tough and competitive UK market. The report also states the role of private labels apart from the national brands as means to enhance the brand image of their stores in the minds of the consumers. Private labels have a greater impact on the brand image of the retail store as they bear the name of the retail store. This generates greater importance for these products with regards to branding. It is important for the retailers to ensure that the product mix of the private labels or the products bearing the brand name of the retail store matches with the branding strategies of the retail outlet. The report also lays down a set of criterions that must be taken into consideration by the retail outlets with regards to branding strategies. Firstly, the retailer should analyse whether the customer is able to dissociate the private label brand with the main competitors of the product. Secondly, the firm also has to analyse whether the brand has an image that can help it to command a premium market share or the value for money segment. Thirdly, marketers have to analyse whether the private label brand can be sold as a distinct product from the shelves of other retailers as well. Finally the firm must also be able to analyse whether the private label brand offers considerable brand value to the consumers. The report states that it is essential for organizations to effectively analyse the above stated sets of criterions before launching a private label brand (Birtwistle & Freathy, 1998, p.318, 319). According to a study conducted by Burt and Encinas (2000), the aspect of branding of individual products by the retailers also assumes considerable significance with regards to international expansion. The advent of globalisation and emergence of developing markets like India and China have made it highly profitable for retailers to set up shops in these nations. The authors point out that brand image of a retailer

Distance Learning Education Research Paper Example | Topics and Well Written Essays - 1750 words

Distance Learning Education - Research Paper Example There has been a recent explosion in the field of education of distance learning but the history of distance learning dates back to as early as 1728, when Caleb Phillips, who was a teacher of Short Hand method, published an advertisement in Boston Gazette to seek students to whom he would send lectures on weekly basis. (Distance Learning 2007).The Pioneers of distance learning relied on postal services in the 19th century to provide educational opportunities to students who were not able to seek education by attending conventional schools. An Englishman, Isaac Pitman, is regarded has an early pioneer in providing distance education. In 1840s, Isaac Pitman taught Short Hand using correspondence in the Great Britain. The University of London established its Eternal Programme in 1858, and became the world’s first university to provide the opportunity of attaining distance learning degrees to international and national students. In the United States, the concept of extended educat ion through satellite colleges was established in the University of Chicago, by William Rainey Harper, who was the University’s first president. In 1829, William Rainey Harper further promoted education by encouraging the concept of providing school courses through correspondence, an idea that was originally put forward and practiced by Columbia University. In 1911, the Department of Correspondence studies was established in the University of Queensland in Australia. In America, Charles Wedemeyer of the University of Wisconsin-Madison encouraged the use of methods other than the postal service in providing distance education. In the UK, Open universities were established in 1969, which initially provided distance educational courses through radio and television broadcasts and now some of these open universities have attained the status of ‘mega universities’. In the United States, Jones International University was established in 1996 and is the first university to provide all its educational services online. The University is accredited by an accrediting association. Today, undergraduate and post graduate distance education is provided by many private and public, as well as by for- profit and non-profit educational institutions. Following the recent explosion in distance learning, national government authorities such as Quality Assurance Agency in UK and Distance Education and Training Council in the US, have been established to provide accreditation to distance education providing institutions. (Lau et al 2000). Virtual High School: Virtual High Schools or online high schools refer to the institutions which provide K-12 courses, in which the instructor and students are not only separated by time but by distance as well. The instructor provides the course by employing various methods such as multiple course management applications, internet, and resources relating to multimedia and video conferencing. The students communicate and interact with the instructors by using these same methods. (Distance Learning 2004). Types of Online High Schools: I. State Sanctioned Online high schools: In America, online high schools in fourteen states have been sanctioned by the state government and are designated as the State’s own virtual high schools. Such as the Florida Virtual School which in terms of enrollments is the largest virtual school and has been providing online educational services since 1997. Since its establishment the institution has been funded by the

Information Technology Application in Marketing Essay

Information Technology Application in Marketing - Essay Example Facebook, unlike other social networking websites, has a clearly defined target market that starts from students who are enrolled in high schools, college and university. The differentiating factor for Facebook is that it is all focused towards students only through creating study groups, keeping in touch with distant friends and getting information. Students use it to make their social life prominent through using various features of Facebook such as uploading, sharing and commenting on photos. Facebook earns its profit mainly through advertising. It gets involved in three different ways of advertising. One is banner ads, sponsored groups and text announcements. The visitors’ traffic and the time spent on the site also serve as a major indicator for Facebook success (Mitchell, n.d.). GOOGLE Another social media website selected is Google. Google is the most visited website that provides solutions and answers for almost all the questions through its search optimization system. Google is primarily a search engine and serves almost everyone in thirst of some knowledge or information regarding anything. Google generates its profits through online advertising (Channel 4, 2012). Google has involved in an activity called targeted advertising through which organizations use Google Adwords and Adsense to get their names or articles to get displayed on the top (Splatf, 2011). WIKIPEDIA Wikipedia is another social media network that helps individual to gain information on related topics. The business model that Wikipedia has implemented is that people who love to write and want to make their contribution can write an article and then hence upload it. Wikipedia provides a feature to make amendments to article or edit it. And even if any conflict is observed in the provided information it is then resolved by Wikipedia resolution party. The writers or authors here are voluntary writers. They do not do it for any monetary rewards but for internal satisfaction and inte rest. Wikipedia has some donors as well who provide funds to the site, and they are called wiki donors. Wikipedia does not display advertisements as other sites do and also does not charge any subscription fees. It still earns through the web traffic it has, and the number of time spent on the site by each visitor. It does not employ more than 35 employees in its organization and has managed to reduce its administration and operation costs to the least. Sustainability of the models All these three sites are sustaining because of the differentiated service and user interface experience they provide. The value that they are providing to their users is of immense importance. Their business models are different from others and quite uniquely profitable in nature. Facebook earns through its online advertising whereas Google earns through its online search optimization and its own advertising techniques and Wikipedia earns profits through minimizing its overhead cost. Future of Social Med ia Sites The future of these sites would be a more co-operative and user friendly one. These sites would progress now more towards working on virtual reality and making some efforts towards surprising users through adding features more inclined towards 3D virtual reality. How Social media sites are adapting to cell phones and PCs As technology is advancing, access to these websites is to be made from multiple devices that are

Becoming a Teacher Essay Example for Free

Becoming a Teacher Essay Becoming a teacher means much more to me then just a paycheck or just another job I have to go to everyday. I want to make the difference in a student’s life, I want them to feel as if they can achieve the world and that each and everyone of them are important in one way or another. My vocation or calling to become a teacher has been with me for some time now. When I was little I use to play school with my little girlfriends all the time and I would always be the teacher. I love to learn and have always wanted to share that love of learning. Community impact and the commitment to my students tie together. As teachers we have tons of impact on the community, we help shape the younger generations within our community with the help of parents of course. I will strive to become that role model to my students and I will commit to them that they will succeed and learn new things each and every day. Being a role model to me as for any teacher I am sure is very important. Being a role model is not only a great feeling to have but is also a great tool to gain student’s respect. There will be extrinsic and intrinsic rewards to me as a teacher and to my students. For me extrinsic rewards will be seeing my students smiling faces and seeing them succeed in what they set their hearts to. An added bonus might be a teaching award at some point in my career. As for my students their extrinsic rewards for one is to always have a smiling teacher to greet them everyday, but also there can be multiple extrinsic rewards such as free days, homework coupons, or just to pick something fun to do at the end of the day. Intrinsic rewards I think are pretty similar to a teacher and a student. For us to have that joy of success or the fulfillment to teach and learn is a great intrinsic reward in my eyes. There are many resource books available for teachers of any grade, which is a great learning tool for teachers to have. As teacher we can have a major impact on families rather it is a safe haven for children to go to everyday, or a place where students know that they matter and are there to learn and succeed. Succeeding is a great feeling for any child of any age. There is nothing better for a teacher or a family member to see that look in a child’s eye when they have accomplished or learned something new; that is absolute wonderful! Some useful information I like to keep in mind is five reasons for becoming a teacher. Time commitment things will be done on my own time such as grading papers, activities, and lessons plans. Pay is not the best I know lots of teachers that have to get summer jobs to help out with income, so no one should be a teacher for pay or for the summer vacations. Respect is a big one, some people within the community you work in may have negative things to say about teachers due to a bad experience, so I must prove myself to be trustworthy and a great educator. Community expectations the community will always have an opinion on what their teachers should be doing, this is when the phrase â€Å"grin and bare it† comes into play, this is challenging but rewarding. Last emotional commitment this is by far not a desk job I will commit myself to my students and job, again challenging but rewarding. (Melissa Kelly, 2011, pg. 1) This is my passion and I will strive to be the best teacher I can be.

Public Health And Health Promotion

Public Health And Health Promotion In this research paper I discussed the role of Public Relations in communicating health and delivering healthy messages to the public or community. It is more or less the same working with other ministries but Ministry of Health (MOH) are more focused on educating and promoting healthy lifestyle. There are five strategic SMART objectives that as a PR need to be focused and improved on:- Strategic Objective: Establish Strengthen Health in All Policies (HiAP) Strategic Objective: Develop Effective, Quality And Innovative Health Promotion Programmes to reduce Obesity, Unhealthy Diet, Physical Inactivity And Tobacco Use Strategic Objective: Enhance Inter-Sectoral Collaboration And Partnership Strategic Objective: Develop Health Promotion Skills Competencies Strategic Objective: Strengthen Health Promotion Centre Infrastructure and resources The challenges and constraints of Health Promotion Centre (HPC) are to be discussed further more in this research paper. As a conclusion of this paper, I also includes the benefits and expected outcomes for the strategies. Role of Public Relation in Health Communication in Brunei Darussalam INTRODUCTION Brunei Darussalam is a moderate Islamic country with multi ethnic racial where understanding diversity management and cultural values may increase the productivity of an organisation and also create harmonization among the three main races in Brunei; Malay, Chinese and Indian (Brunei Tourism website, 2010). Diversity management is unique in Brunei Darussalam through symmetrical approaches to public relations. Understanding cultural diversity and multiculturalism is very important to articulate a sensitive and multi aspect approach to excellent public relations, especially in rapidly developing country like Brunei Darussalam. There is need for professional aid to understand the dominant religious such as Islam, and minority of Christianity and Hinduism as they want to invest to the country. In fact cultural diversity seen as universal concept, as every country has a different religious and tribal groups. Globalisation has given new meaning that should be practiced according to various ethnic groups with different religion and backgrounds. Public Relation is about maintaining a good relationship between an organization and public through communications in order to pursue its goals and objectives. The role of public relations can influence the main structure of an organization have practiced. The main responsibility for public relations is to gain publicity from the public using media releases such as newspaper, magazines and sometimes appears as spokesperson for that company or organization. The other responsibility for public relations is to find solutions for supplementary problems as well as a decision makers and policy formation. There are theoretical approaches in public relations. Theories applied in different ways because different theories, different assumptions due to different backgrounds such as culture and influence. According to Grunig and Hunt (1984) the best theory of public relation is the four model which explain the development of public relations. The first model is press agency. This is the easiest way to spread propaganda in other to get public attention for their events or products. It is a one way flow of info. Second model is Public information which runs by the government to inform the public on behalf of the organization about its development. Third model is the two ways asymmetric which by all means the power in organization and not to public. Forth model is two ways symmetric where the organizations events or products get feedback from the public. Nevertheless Grunig and White(1984) agreed that public relation is best described in asymmetric ways rather than symmetric ways. Somecritics of symmetrical worldview- both practitioners and theorists- claimed that the approach is unrealistic or idealistic. They argue that organizations hire public relations people as advocates to advance their interests and not as do-gooders who give in to outsiders with an agenda different from that of the organization. In short organizations would not hire a public relations person which not practices asymmetrically. (Grunig and White 1992:46) LEtang(1996) also argues that symmetry in public relations is inconsistent. He argued: There isà ¢Ã¢â€š ¬Ã‚ ¦a problem in the attempt which some make to maintain the idea of symmetry alongside the role of public relations as advocate. Surely symmetry and advocacy are in opposition. The only way round this tension is to argue that public relations ensure that all world views are held, i.e that the playing field is level. Whether this sort of pandering to the liberal conscience and justifiable is a matter for debate: a debate which has yet to take place within public relations. (LEtang 1996:96-97) The theories then divided into two parts; Rhetorical Theory and Critical Theory. Rhetorical theory is a convincing dialogue about public relations role. It is suggested as dialogue relationship which allows deliberation of written text or language use and their ethics. According to Heath, Rhetoric is symmetrical because each idea placed in the marketplace or public policy arena stands on its own merit. (Heath 2001:49) Critical theory is the power which influences communication. It is about social critiques, political and corporate structures as well as institutional. The theory tries to search for social changes-postmodernism which includes political, cultural, social and economic views. According to Holtzh` ausen, she revisits the concept of the public relation practitioner as keeper of the corporate conscience. She argues that the responsibility for keeping organization abreast of postmodern thinking importantly resides in public relations department. She stated that: Postmodern theories urge public relations practitioners to acknowledgeable the political nature of their activities and to be aware of the power relations inherent in everyday practice. Public relations is about to change or resistance to change, these political acts are manifest in the everyday use of organizational language and symbolism and are influenced by the organizations cultural and social environment. This redefines the boundary spanning role. Instead of claiming objectivity, practitioners are forced to choose which side they are on. (Holtzhausen 2000:110) Public relations required skillful practitioners. Certain skills that needed in these areas are strong analytical skills and communication skills in other to catch the attention of public. Great interpersonal skills, self confidence, self and priority management skills, knowledgeable in financial industry and update with current issues will complete the criteria to be a Public relation practitioners. Integrity and commitment to ethical practice, equity and diversity will also help to gain public attention and expectations on the benefits from the products or events that we are promoting. In communicating health messages to the public is very hard because, we need to do survey about the community at first rather than approaching them directly. Most medical officers do not have the skills or knowledge on how to approach the community creatively. This is when Public Relations practitioners came forward to help them communicating with the public from explaining medical matter great in de tails and too wordy transformed into simple and creative which is easy to understand by the public. WHAT IS PUBLIC HEALTH AND HEALTH PROMOTION? Public Health is a science of protecting and improving the health of communities through education, promotion of healthy lifestyles and research for disease and injury prevention (www.whatispublichealth.org). Public health or societal health refers to the link between health and the way a society structured which includes the basic infrastructure necessary or health- shelter, peace, food and income; and the degree of integration or division within society( Naidoo J. Willis J, 2000,p.7). Not only that, in public health it also includes Environmental Health referring to the physical environment in which people live. Health promotion was defined in the Ottawa charter (WHO 1986) as being centrally concernedwith empowering people to take greater control over their health and thus includesa range of strategies to strengthen communities, develop supportive environments and inform and educate about health issues.Ottawa Charter for Health Promotion (WHO 1986) can be defined into 5 action areas, namely: à ¢Ã¢â€š ¬Ã‚ ¢ Building healthy public policies à ¢Ã¢â€š ¬Ã‚ ¢ Creating supportive environments à ¢Ã¢â€š ¬Ã‚ ¢ Strengthening community action à ¢Ã¢â€š ¬Ã‚ ¢ Developing personal skills à ¢Ã¢â€š ¬Ã‚ ¢ Reorienting health services towards prevention 1.2 THE RELATIONSHIP BETWEEN PUBLIC HEALTH, HEALTH PROMOTION AND PUBLIC RELATIONS. Public Health and Health promotion professions embody and tolerate conflicting ideas of why and how health should and could be approved. The meaning of public health and health promotion are contested and open to misunderstandings such as the explaining the methods for reducing health and promoting well being and fundamentally in the motivation for such interventions. Whereas Public Relations is a person who represent the agency as a spokesperson or a guide on how to communicate health messages to the public or target audience by implementing tactics and strategies as well as evaluating the success of the program. RESEARCH 2.1 HEALTH PROMOTION CENTRE (HPC). Health Promotion Centre (HPC) is a centre that serves the needs of public by providing health information, camps and other recreational developmental activities for the public. HPC also supports and encourages the growth and development of healthy lifestyles among the community through their health messages, gallery, workshop, youth camps and health screening. The roles of HPC:- Educational role: Impart Knowledge and increase awareness of public on various aspects of health Change agent: facilitate behaviour change amongst clients/target groups through the empowerment (knowledge and skills) and advocacy. Instill value: inculcate the practice of healthy lifestyle in the population and also caring attitude towards health among children and youth. Attraction site: a place to visit for a family outing and for tourists. Its main objective is to develop and focus on national health promotion programmes in the country and to ensure that health promotion and chronic disease prevention activities are carried out systematically and effectively. The vision is to realize Ministry of Health (MOH) vision 2035  ´Together Towards a Healthy Nation. The mission statement is Empowering People towards Healthy Living through Effective Health Promotion. (Personal Interview with Senior Medical Officer, 2010) 2.2 ROLES OF PUBLIC RELATIONS AND MEDIA AT HPC The role of Public Relations practitioner in this centre is to communicate health messages or practicing health communication. Health communication is a notion of awareness raising and education about risk and protective factors linked to chronic conditions such as diabetes and cardiovascular disease. The use of mass and multimedia and other technological innovations to disseminate useful health information to the public, increase awareness of specific aspects of individual and collective health as well as importance of health in development (WHO, 1996). Health promoters need communication skills and strategies to inform, educate, enable, mediate, advocate, persuade, negotiate and facilitate. In order to have this health promoters need a range of functional communication skills in their professional toolkit (Murphy B, 2006). Functional communication skill sets tend to be anchored now, while strategic communication is more future focused. It also a process of hitting right target with the right level of information that suits and resonates with the market as well as engaging the participants in a process so that it is shared activity rather than one-way sharing information. In order to strengthen the links within and beyond the health sector, health promoters must develop and practise ways to strategically communicate our ideas in a language that the intended audience can understand and embrace for example using common language that understood by others (Murphy B, 2006). For example the use of Facebook and Twitter. These two social networking are the best way to commuincate and ideas with the intended audience nowadays. Facebook is a social networking site that enables users to share photos and videos. It also has a status update tab where people can post information (Facebook, 2010). Facebook is available for both personal and business use. Businesses can set up a Facebook fan page so Facebook users can become a fan and follow the organisations updates. Faceboo k is efficient for businesses as it enables users to send invitations virtually and those who have been invited can chose to send a RSVP or decline the invitation on the spot. Whereas Twitter is a real-time information network powered by people all around the world, which lets you, share and discover whats happening now.Twitter asks, Whats happening? and spreads the answer across the globe to millions, immediately (Twitter, 2010).Twitter is a social networking site that uses a system similar to the short messages system or SMS, where people can share information from all over the world. The SMS has a 140-character limit, and the messages sent through are called Tweets. Other people can forward these Tweets; this is called Retweets. People who follow other peoples tweets are called Followers. Twitter is not only limited to personal use. Businesses can also sign up to this networking site to start networking with other Twitter users that might be interested in their business. HPC curr ently has a Twitter account . Facebook and Twitter are FREE communication tools which allow two-way interaction between interested parties and the communicator, a beneficial addition to an organisations website which is mostly one-way communication. Fans and followers are made from a pre-qualified audience who have already identified that they are interested in a concept, and therefore are more likely to react to promotions and positive communication. Facebook and Twitter also act as a platform to answer questions and launch promotions instantaneously with nil or limited material cost. Another example of effective way of communicating and sharing information with the audience is via A strong and informative website and regular e-newsletter communication are beneficial assets for any organisation, as they represent a cost-effective, fast method for one-way communication with current and potential members.The target audience is pre-qualified, having made a choice to visit the HPCs website, or sign up for the e-news letter. Health promotion is directed towards improving the health status of individuals and population. During this modern era, it was transmitted by the mass and multimedia which has positive and negative implications for health. Communication underpins virtually all health promotion action. With this in mind, a broad range of functional communication skills need to be developed and practised by those seeking to work in the health promotion field. Good communicators have the ability to convey complex concepts in a language that speaks to the intended audience. They use metaphors and analogies to make sense of the ideas. As health promotion seeks to strengthen its links within and beyond the health sector, we must develop and practise ways to strategically communicate our ideas in a language our audience understands and embraces. Theres a needs to understand the social model of health as well as the determinants of health and their impacts on population. It also includes planning and evaluat ing strategies on approaching a diverse group with multicultural background with respects. Appropriate health promotion strategies are especially effective to combat the current rapid rise of chronic diseases which represents a major challenge to global development. Chronic diseases include heart disease and stroke (cardiovascular disease), cancer, diabetes and chronic respiratory diseases which claim 35 million lives every year. Together they are the leading cause of death worldwide and have overtaken the number of deaths due to infectious diseases. This represents 60% of all deaths globally, with 80% of deaths due to NCDs occurring in low- and middle-income countries, and about 16 million deaths involving people under 70 years of age. These diseases also undermine the economic development in many countries leading to a worsening of poverty and illnesses. The global burden of these non-communicable diseases (NCDs) continues to grow. Tackling it is one of the major challenges for development in the 21st century. Unless addressed, the mortality and disease burden from these health problems will continue to increase. WHO estimated that without action, total deaths from chronic diseases will increase by 17% between 2005 and 2015. For those with chronic disease, it can affect every aspects of their life and over time can cause further complications that can further lead to deterioration of their quality of life, participation in activities and even their work performance. There will also be the increasing burden to the costs of health care as well as the psychological and socio-economic impacts to the families and carers. However proven cost-effective strategies exist to prevent and control this growing burden. The causes (risk factors) of chronic diseases are well established and well known, ie, unhealthy diet, physical inactivity and tobacco use. These risk factors, which are the same for males and females are largely modifiable. If uncontrolled, they will lead to intermediate risk factors such as raised blood pressure, raised blood sugar levels, abnor mal blood lipids, overweight and obesity. The major modifiable risk factors, in conjunction with the non-modifiable risk factors of age and heredity, explain the majority of new events of heart disease, stroke, diabetes, chronic respiratory diseases and some important cancers. The relationship between the major modifiable risk factors and the main chronic diseases is similar in all regions of the world. There are also other risk factors for chronic diseases but they account for a smaller proportion of these diseases. These include harmful alcohol use and some infectious agents that are responsible for cervical and liver cancers. Preventing or delaying illness and death from chronic diseases is possible. At least 80% of all cardiovascular diseases and type 2 diabetes and over 40% of cancers could be avoided through healthy diet, regular physical activity and avoidance of tobacco use. Although death is inevitable, it does not need to be slow, painful or premature. Most chronic diseases cause the sufferers to become progressively ill and debilitated, especially if their illness is not managed correctly. Chronic disease prevention and control helps people to live longer and healthier lives. In addition, due to public health successes, populations are aging and increasingly, people are living with one or more chronic conditions for decades, thus worsening the burden of chronic diseases. This places new, long-term demands on health care systems. Not only are chronic conditions projected to be the leading cause of disability throughout the world by the year 2020 but if not successfully prevented and managed, they w ill become the most expensive problems face by our health care systems. In Brunei Darussalam, the situation of chronic diseases is following the global trend. The Ministry of Health reported in 2009 that cancer is the top leading cause of death with 24.6 deaths per 100,000 population whereas heart disease and diabetes mellitus comes second and third accounting for 23.9 and 18.4 deaths per 100,000 population respectively. In addition, this data is further supported by the preliminary findings of the Ministry of Healths Integrated Health Screening and Health Promotion Programme for Civil Servants which was launched in 2007. Early findings showed that: à ¢Ã¢â€š ¬Ã‚ ¢ 64.3% of the subjects screened were either overweight or obese à ¢Ã¢â€š ¬Ã‚ ¢ 55.2% has high blood cholesterol à ¢Ã¢â€š ¬Ã‚ ¢ 14.7% has hypertensio à ¢Ã¢â€š ¬Ã‚ ¢ 14.2% has high blood sugar. The above data shows an increase in the proportion of subjects with are overweight or obese when compared to the data obtained by the National Nutritional Status Survey 1997 which showed only 44.5% of the subjects then were either overweight or obese. Therefore, preventive strategies in Brunei Darussalam need to focus on comprehensive, integrated,multi-level, multi-intervention approaches aimed at reducing the negative impact and consequences of chronic non-communicable diseases. Simultaneously, the management of NCDs requires well-coordinated and integrated services at primary, secondary and tertiary levels which focus on curative, preventive, promotive and rehabilitative aspects holistically. Therefore,there are five strategic SMART objectives that as a PR need to be focused and improved on:- Strategic Objective 1: Establish Strengthen Health in All Policies (HiAP) Strategic Objective 2: Develop Effective, Quality And Innovative Health Promotion Programmes to reduce Obesity, Unhealthy Diet, Physical Inactivity And Tobacco Use Strategic Objective 3: Enhance Inter-Sectoral Collaboration And Partnership Strategic Objective 4: Develop Health Promotion Skills Competencies Strategic Objective 5: Strengthen Health Promotion Centre Infrastructure and resources 2.3 CHALLENGES CONSTRAINTS OF THE HEALTH PROMOTION CENTRE (SITUATIONAL ANALYSIS) One of the biggest challenges faced by HPC is the lack of awareness amongst the general and target public as well as lack of media promotions on spreading health messages which includes misunderstanding about the concept of health promotion, competing priority areas, manpower, budget, unconducive environment, behaviour and others. This has proven to be the main hindrance for the centre in reaching their target audience. SWOT Analysis Strengths Financial support from government (MOH) Social network such as facebook and twitter containing information about their organisation. Access to MOH supports, financial and activities. Weaknesses Lack of financial resources to invest in media activities and others Need more sponsorship General public unaware of HPCs existence No official website Private partners Building maintenance Opportunities International presence Government collaboration Increasing the skill set of staff to other field such as communication-media, public relations and etc. Threats Lack of support Lack of workforce Unconducive environment Misunderstanding about the concept of health promotion Competing priority areas Culture. Local evidence has shown that, there is a huge burden of NCDs especially cancer,cardiovascular diseases and diabetes, in Brunei Darussalam. Without definitive action to address these diseases, they will continue to grow exponentially and lead to more people living with poor quality of life and dying prematurely. This, in turn, will have a negative social and economic impact on families, communities and the country as a whole. Being the lead organization that has been entrusted to initiate and coordinate the actions, HPC, from the very start, has several challengesand constraints to deal with. To be able to manage the situation effectively and efficiently, HPC has to convince all relevant stakeholders and partners that only a comprehensive, integrated approach has the best chance of success in the prevention and control of these NCDs. Comprehensive action requires combining population-wide approaches that seek toreduce the risks throughout the entire population with strategies that target individuals at high risk or with established disease and also addressing the social and economic determinants that would affect their health directly or indirectly. The National Health Promotion Blueprint 2011-2015 will be launched on March 2011 aims to use such an approach. Before adopting such a strategy, many factors that will affect the outcome of this approach have to be considered. Some of these factors are: The needs of the target population and individuals as well as the requirements ofthe stakeholders and partners. The resources e.g. human capital, financial, technical, physical and other infrastructure etc, and their management, that are needed for HPC to carry out their tasks effectively. The process of planning, implementing, monitoring and evaluating the initiatives and programmes. However to ardently follow the strategic framework, HPC will encounter many challenges and constraints. Strategies need to be developed to overcome or reduce these barriers which may impede the successful implementation of this Action Plan. These include: 1. Misconception about health promotion Health promotion is defined as the process of enabling people to increase controlover and improve their health and is also defined as any combination of educationaland environmental supports for actions and conditions of living conducive to healthwhere these processes have been clearly explained in several key health promotion documents. As such health promotion is not just educational and provision of information. It is a continuing process that involves action at every level of society andnot just a series of ad hoc educational activities. One of the challenges is to change the mindset of all stakeholders to convince them that everyone has an important role to play in promoting health from policy-makers and leaders, in Government, organized medical and health services, non-government and private organizations and communities, to individuals. This role will not only be educational in nature but also supportive and enabling for people to practice healthy lifestyles. HPCs role is to l ead, support, facilitate and empower communities and individuals to practise healthy living but it cannot do it alone. All stakeholders have a shared responsibility for health. Hence for HPC to fulfill its role effectively, it must be given a clear mandate and extent of authority from the rele- vant authorities to expediently carry out its designated functions in health promotion in general and particularly in the execution of this strategy. 2. Low priority towards the role of health promotion in the management of NCDs Traditionally organized medical and health services have implemented a range of services to tackle NCDs e.g. Hospital- or clinic-based nutritional programmes, tobacco control programmes etc. However due to diverse needs and priorities, most of the resources for these interventions are directed towards attending to acute problems and urgent needs of patients with NCDs. Less priority is given to the incorporation of preventive health care into the overall management of these patients. As pointed out earlier, a collaborative management approach, with preventivecomponents in the care of the patients with NCDs that involves the patients, their families and health care partners, is more cost-effective than the traditional approach and achieves better health outcomes.Therefore, one of HPCs functions here is to help facilitate the routine incorporation of preventive and promotive care into curative services especially in the management of chronic diseases. This strategic framework includes the reorientation of the health care services for a more holistic approach in the effective prevention and management of chronic conditions. It calls for a partnership among patients and families, health care teams and community supporters. This approach will work best if each patient is informed, motivated and prepared to manage their health and able to work with the other partners. This partnership should be influenced and supported by the Ministry of Health and other health organizations, the broader community and the policy environment to ensure a sustainable positive health outcome. 3. Lack of skilled manpower There is a lack of human capital in HPC, both in numbers and skills. This willundoubtedly impact the performance of HPC with its many roles and functions to fulfill. Besides the current health professionals to carry out the day-to-day operations of HPC, there is a dire need for more specialized personnel who have the professional and technical skills and expertise to enable HPC to perform its many functions including overseeing and coordinating health promotion programmes and activities in general and in particular, initiatives identified. These personnel include: I. Public Health Professionals and / or Allied Health Professionals who are trained in Health Promotion, Programme Management, Epidemiology, Biostatistics including Research Methodology and other similar fields. Such human capital are needed to ensure a more effective and efficient planning, implementation, monitoring and evaluation of all relevant health promotion programmes and initiatives in the country. They will also form the core group will drive the development of a supportive surveillance system and promote a research culture in HPC as part of its strategies to produce scientific evidence to support and rationalise policies, strategies and approaches relating to healthy lifestyle and particularly, NCD prevention and control II. Sociologists and Psychologists As health promotion, in a large part, deals with individuals and their families and the larger communities, HPC needs personnel who are well trained in the principles of Social Science. Social determinants have a great impact on health in any society including the creation of inequities in health. This type of expertise is essential to assist HPC in advocating and framing evidence-based policies and programmes, across the whole of society, that can influence the social determinants of health and improve health equity. On the other end of the scale is the understanding and influencing of human behavior.Psychologists are needed in the formulation of programmes which directly impacts on human behavior such as healthy eating, increasing physical activity and losing weight. They are critical in motivating individuals to change for better health outcomes. III. Public Relation / Communication / Media personnel To carry out effective health promotion, information must be effectively disseminated through traditional and new media. Social marketing is a recognized strategy to educate the public generally. Personnel who are trained to deal with and communicate with individuals, communities and the media, are definitely an asset to this type of work. IV. IT and technical personnel An important part of HPCs function is the creation, production, dissemination and display of various health-related information using different formats, styles and materials, in an interesting and appealing manner that would capture the attention of the audience. HPC needs innovative, artistic and creative personnel who are skilled in IT and the use of pertinent software. 4. Training and capacity building for HPC staff At present, there are less than 50 staff members who are as

Role of a Highway Design Engineer

Role of a Highway Design Engineer Highways are extremely important to a nations development in economical way. The high quality road networks construction directly leads to an increase in the nations economy and its output by reducing the factors such as the journey times and costs. Such advantages can make the country more economically attractive. Highway engineering  is a branch of Civil Engineering  which involves the construction highway systems with the design and maintenance of it. The actual process of construction of the toad/highway boosts up the construction market in the particular region and thus the employability. Standards of highway  engineering  are continuously being improved. A Highway Design Engineer plays a very crucial role in the designing and the development of a highway/road/connection. The engineer needs to be a technical expert and should have excellent communication skills in order to explain and let the other team members, manager and the contractor his concept and ideas. Communication should be ideal in both the ways including verbally and in written. The engineer should be experienced enough to explain his logics professionally. At the same time the engineer needs to be a good listener. The design given by the engineer are given opposed response more than the supportive ones, because before the stages the design has to go, it needs to gain the support of the parties, local authorities, environmentalists, etc. Highway engineer takes the account of the future traffic flow, providing the design of the highway being constructed and work on the intersections. One of the main roles of the Highway Design Engineer includes, providing the given project with quality engineering design services and at the same time take care of the restoration and the construction along with the renovation and maintenance of it. A Highway Engineer also provides ordered arrangements and design, looks after and checks on the highway road surface materials and design of it. Designing the structural part of the roadway thickness, and surface maintenance are also the roles of the Engineer. Also, when the design work is being carried out, the role by the designer is to scan and avoid predictable risks so that there are not any problems during the construction stage and in the future. The design engineer is strategically placed to influence health and safety aspects of the project, not only from the creative opportunities offered by design but also from his/her position as professional adviser to the client. (Stuart Summerhayes, 1999:39) With great work comes great responsibilities and thus the responsibilities of a Highway Design Engineer are as follows: The first step the engineer needs to take is to undertake design duties as assigned by the Project Manager or the Office Manager and then provide drafts and designs of the road/highway so that it gets easy for roads design-team to work accurately for the basic and detail design stages of a project. While drafting, what the design engineer needs to do is to lay out the design, providing documentations and complete instructions, drawings to tell others about how the equipment, or structures are to be fabricated, constructed, maintained, or used. MyMajors.com The next step is to prepare designs according to the clients and governments demand using the formats which are well recognized internationally. The designs are made using the well-known and recognized software such as AutoCAD, ETABS, etc. Once the design is completed it is sent to the next step where the reviewing of the design takes place. The design engineer should know how to analyse data and information and should be capable enough to identify the fundamentals, reasons, facts, etc. After the reviews and checks the remaining drafting works are then carried out and completed by the co-workers or other parties having the contract with original design intent. A survey is then carried out and the results of the survey are interpreted into the phase of technical drawings. promoting and improving professional standards for road engineering design; Undertaking any other duties as assigned by the Design Office Manager, QA/QC Engineer, or Project Manager. Estimating quantities and cost of materials, equipment, or labour to determine project feasibility also comes under one of the important roles. Engineer must be familiar with the properties and the structural characteristics of the materials that will be used in constructing the highway segment. Also his duties include keeping a check and inspections on regular basis of the materials, structures and equipments. Due to such inspections it becomes easier to identify the cause of errors or other problems or defects. He must be aware and responsible for his duties, keeping a record of the data in forms such as recording, in written or any electromagnetic from. Other than that, the engineer should have good enough access to the site. He should be able to meeting and work sites, time to time, to attend the events and the meetings. So, in conclusion, the role of the Highway/road design engineer is amongst the most crucial role in the process of building roads/highways. He needs to ensure that the designs given by him should be good enough and should work with the Euro-code. Once the design is agreed by the managers, and reaches the satisfaction level of the client and the people and the environmentalists, the design is preceded to the further stages. The engineer should be able to provide the given project with quality engineering design services along with the construction, renovation and maintenance of it. He should maintain checks on the highway road surface materials and design of it on regular basis. One of the main factors the highway designer does is to work with health and safety measures, in order to make the design safer. He/she should visit sites to keep check on the work in order to prevent any upcoming hazard in the future, affecting the lives of people.

Hester Prynne and Abigail Williams in The Crucible by Arthur Miller :: Essay on The Crucible

American literature often examines people and motives. In Nathaniel Hawthorne’s novel, The Scarlet Letter, and in Aruthur Miller’s modern dramatic masterpiece, The Crucible, people and motives often depict patters of Puritans struggling for life during a shaky time. Two main characters from both pieces of works share the traits of a struggling Puritan as adulators. Even tough Hester and Abigail have similar traits, their sins differ dramatically and were punished differently.   Ã‚  Ã‚  Ã‚  Ã‚  Hester Prynne is a woman in Boston who is strong of her will. For example she had a daughter and refused to give out her father’s name. She says, “…my child must seek a heavenly father and shall never know an earthly one'; (Hawthorne 64). She is a very truthful woman except for one time. A good example would be when she has to lie to her daughter, Pearl, about the letter she wears on her chest. She claims she wears it “for the sake of its gold thread'; (166). Hester is also an adulator who is punished by the village. Abigail Williams is a teenager who is a great liar. She manages to pull off a big witch-hunt with skills probably as great as an actor does. She is also the niece of the town minister, Reverend Samuel Paris.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Both these women do know the feelings of being an adulator though. Even though Hester’s affair is known publicly. Hester fell in love with the minister Aruthur Dimmesdale. They are very much in love but then she gives birth to his child and is ridiculed by the public. Abigail believes she is in love with a farmer named John Proctor. She wants his wife dead. A good example is when John Proctor says “…she thinks to dance with me on my wife’s grave…';(Miller 102), which obviously means she wants Goody Proctor erased. Both women meet their loved ones in secret until their loved ones died.   Ã‚  Ã‚  Ã‚  Ã‚  Adultery was a significant part in these women’s lives. As any reader can see, even people with the same traits have many different faults. Such as their ability to speak the truth.   Ã‚  Ã‚  Ã‚  Ã‚  Even though both women are adulators, Hester is a truthful woman who never lies. She only lies one time to her daughter when approached by the question of what the scarlet letter stands for. Hester also never lies when approached by ministers to confess whom the accomplice were. She just says, “I will not speak'; (Hawthorne 64).

P-type ATPases Essay example -- Chemical Biology, Biochemistry

Describe the mechanism of P-type ATPases; select one P-type ATPase and examine how its physiological role has been investigated. The P-type ATPases are a large family of membrane enzymes, with 476 different subtypes categorised in the Swiss-Prot protein information database. The P-type or E1-E2 ATPases were first discovered and categorised by Jens Christian Skou, a Danish physician-turned-physiologist in 1957. Skou discovered the Na+/K+ ATPase, and later shared half of the 1997 Nobel Prize for Chemistry in reward for his work (Skou 1997). As mentioned above, the P-type ATPases have a broad range of interventions, for example, the use of the Digitalis toxin in the treatment of heart failure (Rang et al. 2007). There are 5 broad classes of P-type ATPase, and numerable sub-classes. Human ATP-ases are primarily grouped in classed I, II and IV, with group III consisting of bacterial enzymes, and group V largely unclassified (Stokes and Green 2003). An especially important role of an ATPase in humans is the transport of sodium and potassium ions across the cell membrane. It is this Na+/K+ ATPase that J.C Skou discovered, and worked on for most of his academic career (Skou 1997). The fundamental basis of the P-type ATPase's ability to function is its capacity to form 2 conformational states, E1 and E2. Both of these states are ion-binding, one allowing intramembrane ion binding, and the other with an extramembrane ion binding site. The Na+/K+ ATPase is an anti-porter, transporting Na+ ions out of the cell, and K+ ions into the cell, at a 3:2 ratio (Na:K), against the concentration gradient (Lehninger et al. 2000). The process of transporting ions across the membrane is a 4 step mechanism, as shown in figure 1. Firstly, 3 N... ... a Participant in the Active Transport of Sodium and Potassium in the Human Erythrocyte. Journal of Biological Chemistry 235(6), pp. 1796-1802. Rang, H. P. et al. 2007. Rang and Dale's pharmacology. 6th ed. Edinburgh: Churchill Livingstone/Elsevier, pp. xiii, 829 p. Shull, G. E. et al. 1985. Amino-acid sequence of the catalytic subunit of the (Na+ + K+)ATPase deduced from a complementary DNA. Nature 316(6030), pp. 691-695. Skou, J. C. 1997. The Nobel Prizes 1997. Stockholm: Nobel Foundation. Skou, J. C. 2004. The Identification of the Sodium Pump. Bioscience Reports 24(4), pp. 436-451. Skou, J. C. and Esmann, M. 1992. The Na,K-ATPase. Journal of Bioenergetics and Biomembranes 24(3), pp. 249-261. Stokes, D. L. and Green, N. M. 2003. STRUCTURE AND FUNCTION OF THE CALCIUM PUMP. Annual Review of Biophysics and Biomolecular Structure 32(1), pp. 445-468.

Brian Friels Translations Essay -- Friel Translations Essays

Brian Friel's "Translations" 'Translations', by Brian Friel, presents us with an idyllic rural community turned on its head as the result of the recording and translation of place names into English; an action which is at first sight purely administrative. In Act 1 of the play, Friel brings together the inhabitants of this quaint Irish village in what can only be described as a gathering of minds - minds which study the classics, yet minds which study dead languages. In the same way, while this community is rich in culture and togetherness, it is also trapped in what is later described as a "contour which no longer matches the landscape ofà ¢Ã¢â€š ¬Ã‚ ¦fact". Thus, in expressing his ambivalence, Friel presents the reader with a question - is Baile Beag an intellectual Irish Arcadia? There is no denying that Baile Beag is an intellectual community. At the beginning of the play, Jimmy Jack Cassie, one of the central characters, is in the process of reading Joyce's 'Ulysses'. He is capable of reading the text fluently and understands it, despite it being in another language (although he later reveals that, while he is fluent in Latin and Greek, he knows only one word of English). He even relates his own life to that of characters in the book, posing the question, "if you had the picking between them [Athene, Artemis & Helen of Troy], which would you take?". Furthermore, he even goes so far as to associate the smoke described within the pages of the text to the turf smoke which he believes has turned his hair flaxen. Hugh, the teacher in charge of the running of the hedge-school, is also an intellectual. While one could argue that he displays pomposity (his long, drawn out sentences result in him never rememberi... ...g is not what one would describe as a predominantly intellectual community. Furthermore, while Baile Beag is a place rich in community and in culture, a sense of threat and danger undercuts this. For, you see, Friel presents us with a society that teeters on a knife-edge; a people that live in constant fear of rural collapse and the horrendous poverty which would inevitably follow. Exacerbating the relentless grip which this fear has on people's lives is the prospect of the collapse of the Irish language at the hands of the national school, and the potential cultural and linguistic erosion as the result of the remapping of Ireland by imperial forces (although it is unlikely that the people of Baile Beag were aware of this erosion until it occurred). Therefore, while Baile Beag may be a relatively intellectual community, it is in no way an idyllic Arcadia.

Maze Learning

MAZE LEARNING 1 MAZE LEARNING Ana Iqbal Mirajkar Bahria University BS-04 MAZE LEARNING 2 Abstract This experiment was conducted to uncover the underlying principles of transfer of training in maze learning. The aim was to see if transfer of training facilitated maze learning. It was assumed that practice of one maze would assist the chances of transfer in another and that participants who had prior knowledge of mazes would perform better. A sample of 56 students was chosen conveniently from Bahria University.All participants performed the same experiment on maze A and B, which is they traced a maze twice with the experimenter’s help, had a break of ten seconds and then had five minutes to find the goal. The results were analyzed using percentages. The findings of the results indicated that practice of one maze assists transfer of training on the other and that participants with prior knowledge had more successful trials than the ones who did not. Thus, both hypotheses were pro ved. Key words: maze, learning, memory, cognitive mapping MAZE LEARNING Learning is a relatively permanent change in behavior brought about by experience (Feldman, 2009).Peter Gray, a psychologist, defines learning as any process through which experience at 3 one time can alter an individual's behavior at a future time. Hence learning can be anything that brings about a change in one’s behaviour, or another definition common to all theories of psychology would describe simply a stimulus that generates a response(S-? R) (Herbert Terrace). Learning has been an important area of research in psychology; psychologists have done extensive research on how human beings acquire learning and what factors facilitate learning.One such experiment is done by Ivan Pavlov where he introduced the concept of classical conditioning and concluded that learning occurs gradually through pairing and association (Pavlov). Whereas a gestalt psychologist by the name of Wolfgang Kohler concluded that n ew behaviour is learned due to insight. According to Frederic Vestor there are four types of learning. The first being auditive learning which is learning by using the auditory channels that is using the ear to listen and mouth to speak. Second is visual learning that is learning using the eyes.Haptic learning is the third type of learning which occurs by touching and feeling and the fourth type is learning through the intellect. Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. Areas that use training extensively are job training such as worker endowment and physical training for sports. Transfer of training was originally defined as the extent to which learning of a response in one task or situation influences the response in another task or situation (Adams, 1987).While Thorndike and Woodworth (1901) predicted that transfer would occur as long as the aims, method, and approaches used for the learning task were similar to the transfer task. They found support for the generalization of responses when there was similarity in the stimuli and responses in the learning and transfer environment. Types of transfer of training are positive which means previous training facilitates new training such as learning to add numbers in math courses helps when one learns multiplication.Negative transfer occurs when previous training hinders new training, whereas zero transfer is when previous trainings have no effect on new ones. Wolfgang Kohler would say that learning occurs through sudden insight while Thorndike would contradict by saying that it happens gradually over a long period of time. Generally it is noted that learning is both intentional and unintentional and has no specific time requirements. That is MAZE LEARNING one can learn in a day or can take months. Whereas training is usually intentional and there are certain time bound aries for training.Furthermore, learning focuses on achieving permanent 4 changes in behaviour while training focuses on the acquisition of new skills and knowledge with training interventions being event driven. Memory refers to the processes that are used to acquire, store, retain and later retrieve information (Kendra Cherry). The process of forming a memory is composed of three components encoding, storage and retrieval. In order for pieces of information to make sense the brain encodes all the information to form memories and stores it.A memory, when brought into consciousness is known as retrieved memory. Memories can be of three types; sensory memory that is collected from the first hand experiences and is very brief. Short term memory is what is in the conscious awareness, whereas long term memory is what is not in the conscious awareness and might have to be retrieved, according to Freud short term memory would be the conscious and long term memory the unconscious. Ebbingha us, who was a pioneer of the experimental study of memory, did extensive research on memory, memory formation and memory decay.Through his experiments he devised the forgetting curve of memory which revealed a relationship between forgetting and time. He suggested that information, initially, is often lost very quickly after it is learned but after a certain point the amount of forgetting levels off. This indicates that information stored in long-term memory is surprisingly stable. (Hermann Ebbinghaus) Labyrinth is a term in Greek Mythology, which basically denotes a maze in which the Minotaur was confined (The Free Dictionary).The most ancient of labyrinths are Cretan labyrinths that are surrounded by an aura of mysticism and skepticism, this was the elaborate structure designed to hold Minotaur. Next are the Egyptian Labyrinth and the Leminian Labyrinth which are more densely routed and complex than the Cretan Labyrinth. Although the true origins of the mazes and labyrinths probab ly go back to Neolithic times, the earliest mazes were actually parts of architectural monuments built in Egypt and on Crete about 4000 years ago (Christopher Berg).Edward Chase Tolman, a pioneer in the areas of learning and motivation, claimed that everything important in psychology can be investigated in essence through the continued experimental and theoretical analysis of the determinants of rat behavior at a choice-point in a maze. A maze is defined by Webster as a confusing, intricate network of MAZE LEARNING 5 winding pathways; specifically with one or more blind alleys. Furthermore, one could perceive a maze as a complex structure with a series of interconnecting pathways that eventually has to be solved by pursuing a goal.The term is also used to refer to a graphical puzzle that replicates the maze on a two dimensional medium (S. E. Smith). Mazes, in psychology, have contributed greatly to understanding complex human behavior. Moreover, maze studies have helped uncover asto unding principles about learning that can be applied to many species, including humans. The fact that researchers have even used mazes to figure out if men and women are different in the way they perceive suggests the important role mazes have played throughout. In this context a study was carried out by B.Jones that looked at trial and error learning in humans using a virtual maze and at looked at the gender differences where the participants were tested using the Online Psychology Laboratory Maze. Another study which attempted to uncover if multiple trials allow a researcher to determine how ability can develop and change over trials and that the importance of task components fluctuates during the stages of learning (O'Neill, 1978). The findings gave the impression that repeated trail can help the participant develop the knowledge of the maze and make fewer errors.Yet one more research finding on mazes indicated that no matter how well the maze is learned, the subject will never a ble to dispense with sensory guidance and that there is throughout this type of functioning a close cooperation between sensory and motor adjustments (Ailene Morris). There are two main categories of mazes which are then further subdivided into various types. A Unicursal maze is without branches, it has no dead ends and there is one path that leads to the end whereas, a multicursal maze is one with branches and dead ends. Among the various types of mazes are Blind Alleys are mazes that have a branch that is a dead end.Simply-connected mazes have pathways that never re-connect with one another, so every path leads to additional paths, a fork, or to a dead end and there is only one solution to a simply-connected maze. A multiplyconnected maze contains one or more passages that loop back into other passages, rather than leading to dead ends. A more complex form of the multiply-connected maze is the braid maze. A weave maze has pathways that go under and over each other and can be in mu ltiple dimensions, while a logic maze must be navigated by adhering to logical rules in addition to following its passages such as symbols or following colour schemes.A Plainair maze, however, is a maze on something other than a flat surface. For example, a maze painted on the outside of a cube or sphere. MAZE LEARNING A principle that is derived from the extensive study of mazes is known as cognitive mapping; 6 making a mental picture of one's physical or spatial environment (APA). A cognitive map allows one to construct and accumulate spatially defined images whose function is to enhance recall and learning of information. This type of spatial thinking can also be used in non-spatial tasks. Chaining is a behaviour technique that involves breaking a task down into smaller components.The simplest or first task in the process is taught first, and then after this has been learned, the next task can be taught. This continues until the entire sequence is successfully chained together (K endra Cherry). Maze learning is an example of a successive chaining, when animal runs down a maze it chains the route through the subsequent goals and dead ends all in all the entire stimuli present in the environment gives the animal clues and make his cognitive map (Terrace). The aim of this study is to see if transfer of training facilitates performance.It is assumed that the practice of one maze will facilitate the chances of transfer of training on the second maze and that participants having knowledge of practical will have more successful trials than participants who do not have any prior knowledge. Method Participants: There were two groups of participants that participated in the study. Group 1 composed of 28 people who had no prior knowledge of maze leaning. While Group 2 composed of 29 participants who had prior knowledge of maze learning. The total sample was that of 56 students who were chosen conveniently from Bahria University.The design of the experiment was independ ent measures design. Materials: Match box, scissor, glue, mazes A, stop watch and a blindfold. Two mazes were extracted from the internet and the participants of group 2 constructed the entire maze using match sticks to cover all the branches and boundaries of the maze. It was later discovered that both mazes were multicursal and simply connected. Procedure: The experiment was conducted in the experimental lab, with controlled conditions. In the first phase of the experiment participants from group 1, who had no prior knowledge of maze learning, were tested.The experimenter blindfolded the participant and traced their finger, twice, along maze A (in some cases a thin object such as a pen or pencil was used). During the whole procedure it was tediously made sure that the participant did not see the mazes. Following MAZE LEARNING 7 this the participant was given a ten second break and then told to complete the maze again with no help from the experimenter this time. After given five m inutes to complete this maze, the participant was told to stop and the blindfold was undone for two minutes.The same procedure was then followed for maze B that is tracing twice with the experimenter’s help, a break and then five minutes for the trial for maze B. Throughout the experimenter observed the errors made and the progress of the participant. In the second phase of the experiment the participants from group 2, who had prior knowledge of maze learning, were tested following the exact same procedure that is tracing twice maze A and then later maze B with an experimenter’s help, a break of ten seconds, then five minutes for the trial for maze A and later maze B.Results Table I Showing results of Maze A of Group 1 Participants 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Successive Trials 1 3 3 2 4 0 1 1 4 2 5 0 1 4 Errors 0 4 7 3 0 0 3 0 0 1 0 5 14 0 MAZE LEARNING 15 16 17 18 19 20 21 22 23 24 25 26 27 28 1 4 5 2 1 1 0 0 2 0 1 0 4 0 3 10 4 2 4 0 3 10 8 20 20 7 10 8 8 Total 5 2 146 Table II Showing results of Maze B of Group 1 Participants 1 2 3 4 5 6 7 8 9 Successful Traits 5 2 3 1 0 0 0 0 3 Errors 10 0 4 4 0 3 5 2 0 MAZE LEARNING 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 2 5 0 8 4 3 2 2 5 2 0 0 0 2 2 2 0 3 2 1 4 13 0 15 0 9 0 20 0 11 3 2 2 25 1 3 2 9 Total 58 148 Table III Showing results of Maze A of Group 2 Participants 1 2 3 4 Successful Trials 5 0 3 3 Errors 1 2 3 3 MAZE LEARNING 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 2 3 1 1 7 7 3 4 3 5 4 3 4 3 1 1 4 1 2 2 2 3 2 0 0 8 4 2 3 1 12 4 1 0 2 2 7 4 5 4 1 1 14 0 1 1 5 0 10 Total 79 91 MAZE LEARNING Table IV Showing results of Maze B of Group 2 Participants 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Successful Traits 5 0 0 6 4 8 10 1 10 11 7 5 3 7 7 2 8 5 1 4 4 2 1 3 2 4 Errors 0 4 0 4 0 0 0 3 0 1 5 7 0 3 0 0 3 3 0 2 0 2 1 0 5 0 1 MAZE LEARNING 27 28 0 5 3 0 12 Total 125 46 Calculations:- = 41. 7% = 58. 2% = 35. 03% = 64. 96% MAZE LEARNI NG Graph I Showing results of comparison between Maze A and Maze B 13 Comparison between both the mazes 42% Maze A Maze B 58% Graph II Showing results of comparison between Group 1 and Group 2 (c and d) Comparison between both the groups 35% Group 1 65% Group 2 MAZE LEARNING Discussion It was proved that practice of one maze facilitates the transfer of training on the second maze 14 hich meant that most of the participants performed well on maze B as compared to maze A. An interesting research by Edward Tolman on rats and mazes showed that once the rats knew where there goal in the maze was, they could find their way through the maze. Thus, Tolman’s and this research show that people form a cognitive map of the spatial layout of the situation rather than just leaning to make a series of responses. However, one single most undermining factor that could cause this is the carry over effects the participants might have carried over from maze A.Furthermore, there might been quite a many extraneous variables present in the environment that the experimenter failed to control; hence, they became confounding variables. These include noise distractions, the close seating arrangement of the participants and experimenter bias. It was further noted that even though both mazes were multicursal participants found maze B relatively easier and more straight forward than maze A, pointing more towards the fact that practicing on one maze improved their performance.Likewise, the participants who had prior knowledge of mazes performed better than the participants who did not. This meant that hypothesis 2 was also proved. David Ausubel a pioneer in educational psychology who emphasized on prior learning said â€Å"If I had to reduce all of educational psychology to just one principle, I would say this: The most important single factor influencing learning is what the learner already knows. Ascertain this and teach him accordingly. The results of this research highlight the importance of prior learning. Nevertheless, the participants of group 2 were also the ones who constructed the maze, which meant that they possibly brought forward transfer effects. Moreover, the participants in group two were in a more comfortable setting than the participants in group one who were not in their comfort zone. Besides, there were four students who were not from the psychology department and might have been anxious because of the new and unfamiliar place and setting.In addition to this some participants used a pencil, pen or a sharp object to complete the maze instead of their fingers, which meant less tactile experience and learning and might be a contributing factor as to why group 1 performed poorly. MAZE LEARNING References: American Psychological Association. (2013). Dictionary. com Unabridged. Retrieved from http://dictionary. reference. com/browse/cognitive map Ausubel, D. (1968). Educational implications of concept mapping. Joseph D. Novak & D. Bob Gowin (2002 ). Learning how to learn (pp. 40). UK, Cambridge University Press. Berg, C. 2011). The History of Mazes and Labyrinths. Amazing Art. N/A. Retrieved from http://amazeingart. com/maze-faqs/ancient-mazes. html Cherry, K. (N/A). An Overview of Memory. Memory. N/A. Retrieved from http://psychology. about. com/od/cognitivepsychology/a/memory. htm Ebbinghaus, H. (1885). Memory: A Contribution to Experimental Psychology. Classics in the History of Psychology. N/A. Retrieved from http://psy. ed. asu. edu/~classics/Ebbinghaus/index. htm 15 Eddie, W. L. & Danny, C. K. (2001). A review of transfer of training studies in the past decade. Personnel Review, Vol. 0 No. 1, 102-118. Retrieved from http://www. owlnet. rice. edu/~ajv2/courses/12a_psyc630001/Cheng%20&%20Ho%20(2001)%20 PR. pdf Feldman, R. S. (2009). Psychological Approaches to Learning, 177. Retrieved from http://www. studymode. com/essays/Psychological-Approaches-To-Learning-730466. html Jones, B. (2011). Gender Difference-Mazes, 09. Re trieved from http://www. studymode. com/essays/Gender-Difference-Mazes-774551. html Morris, A. (1994). A Descriptive Study of Maze Learning, 67-69. Retrieved from http://digital. library. okstate. edu/oas/oas_pdf/v25/p67_69. df Terrace, H. (2010). The Comparative Psychology of Serially Organized Behavior. Comparitive Cognition and Behaviour Reviews, Vol. 5, 23-58. Retrieved from http://psyc. queensu. ca/ccbr/Vol5/Terrace. pdf MAZE LEARNING Tolman, E. C. (1953). Edward Tolman and cognitive maps. Douglas Mook (2004), Classic experiments in psychology (pp. 139-142). Westport, Greenwood Press. Vestor, F. (1998). Die Deutsche Schule, 93(2), 186-198. Retrieved from http://www. oecd. org/edu/ceri/34926352. pdf 16 MAZE LEARNING 17 Appendix A: Maze A & B MAZE LEARNING Appendix A 18 MAZE LEARNING 19

Windows vs. Linux Pros and Cons

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Types of Courage to Kill a Mockingbird

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