Navajo Nation Water Crisis - Propose a legislation change Essay

Navajo Nation Water Crisis - Propose an enactment change - Essay Example Speaker, Lawrence T. Morgan of the 21st Navajo Nation Council looks to concentrate of the Council on the need to authorize another bit of enactment to cure a long-lasting peculiarity in the Navajo region, for example advantageous access to protected and moderate drinking water. The Navajo Nation is a semi-self-ruling district of Native Americans and is spread in the northeastern Arizona, southeastern Utah and northwestern New Mexico, covering only 26,000 square miles of domain. Its one of a kind situation of being the biggest Native American purview in the USA, gives it an increased significance both as a semi-self-ruling district and a socially particular element. Along these lines according to the outer world, it’s a significant progress with a powerful social measurement. Human presence and endurance has been encouraged substantially more by the nearness of water and this need is only second just to the air that people relax. Through hundreds of years of human settlement extension, the accessible measure of unadulterated drinking water has been exhausted and right currently wellsprings of such characteristic drinking water have normally contracted to a couple of spread over a huge breadth of the region. The Navajo Nation isn't resistant to this crawling issue either. At this moment numerous individuals in the Nation need to make a trip significant separations to get drinking water (DeZuane, 1996). Aside from the risks required there are such negative elements as costs, burden and loss of time to be considered. The general shortage of savoring water the district is a notable issue thus far practically zero consideration has been paid to conceivable medicinal estimates that can be received to take care of the issue. Before it happens to accept emergency extents, the Navajo Nation Council should effectively elevate an administrative solution for realize an answer. Anyway such an authoritative procedure expected to cure a current peculiarity or weakness of this greatness requires exhaustive pre-arranging and an objective program of activity. As the

Shakespeares Rosalind Essays - British Films, As You Like It

Shakespeare's Rosalind The fundamental topics of As You Like It are the peaceful perfect and the perfect of sentimental love. Timberland of Aden is the essential setting where these topics create. Nature fills in as a shelter from society where we can discover answers for bad form and despondency. This play is a satire and along these lines has a glad completion yet it's anything but a pixie tail. Shakespeare features the contrast among the real world and fantasy. Rosalind encapsulates the reasonableness, the cleverness and the sort of affection that prompts a cheerful, amicable living. She carries the plot to a goals when four differentiating sentiments end in marriage. The focal point of the play is her sentiment with Orlando. Rosalind needs to discover a darling without losing her feeling of self all the while. Rosalind responds to the inquiries concerning love, which emerge during the play. She is a lovesick lady but then she stays a keen, clever, and solid character. Rosalind is additionally a decent appointed authority of character. She sees through Jaque's apparently profound contemplations and perceives the astuteness of comedian Touchstone. Besides, she keenly utilizes her camouflage to become more acquainted with Orlando and instruct him about affection. The gathering of Orlando and Rosalind is the most significant occasion in Act 1 of the play; it is unexplainable adoration. Celia and her cousin talk about experiencing passionate feelings for not long before the wrestling match. From hereafter I will, coz, and devise sports. Allow me to see, what consider you becoming hopelessly enamored? Her words show that Rosalind is prepared to confront the threat of beginning to look all starry eyed at. She induces that her dad would favor of Orlando since her dad endorsed of his dad Sir Rowland. Their gathering uncovers a defenseless side of the Rosalind as she gives him a chain, says, Courteous fellow, wear this for me and hangs tight for him to proceed with the discussion. In Act Shakespeare draws matches between Rosalind's relationship with Celia and Orlando's relationship with Adam. At the point when Duke Fredrick expels his niece from the court, Celia settles on a speedy choice to go to the Forest of Aden with her cousin and to search for her uncle. This shows the degree if love and faithfulness between them. Orlando's senior sibling Oliver denies him training. At the point when Orlando is leaving for the woods Adam needs to go with him to serve and secure him. Ace, go on, and I will follow thee To the last heave with truth and dedication? However fortune can't reward me better Than to bite the dust well and not my lord's indebted person. (2.4. 70-75) Not long after entering the Forest of Arden Rosalind finds love sonnets that Orlando hold tight the trees. She loses discretion as she peruses them in a steady progression. When she discovers that Celia has seen Orlando she is exceptionally energized and can't quit posing her inquiries, What did he when you thou saw'st him? What said he? How looked he? (3.2. 218-20) For a concise timeframe, she turns into a survivor of fascination like those she disdains. She is deceived by something she feels and thinks that its hard to concede reality in affection. Shakespeare hence delineates that she isn't perfect, that she has imperfections like all other individual. Rosalind's shrewd plan to take on the appearance of Ganymede empowers her to have a twofold personality, which will offer her the chance to test Orlando's affection. Her camouflage most likely forestalls their prompt marriage. I will address him like a saucy toady and under that propensity play the bastard with him. (3.2.292-93) She doesn't anyway only mess around, Rosalind she shows Orlando how to cherish her. He should stay faithful to his commitments and regard her along these lines demonstrating that his affection is genuine. She takes a skeptical perspective on sentimental love to prod Orlando. Rosalind starts to feel burnt out on acting after the fleeting drop of her appearance when she blacks out at seeing Orlando's grisly tissue. At the point when Orlando substantiates himself to Ganymede and recoveries the life of his sibling Rosalind is prepared to make a guarantee to him. She doesn't discard her mask up to that point since she understands that possibly time will appear in the event that they are extremely infatuated. Time refines their energy for each other. Rosalind is a savant Rosalind like

Ethnographic Essay Samples

Ethnographic Essay SamplesEthnographic essay samples are valuable for research and writing students. It may be an easy way to begin researching ethnography for the ethnography class you are taking or to use for a writing assignment at work.These essay samples, which are considered guides, may be found in a number of places, such as within published books or journals. The choice of paper is also usually at the student's discretion, though for the best results it is important to avoid using writing pens with hard covers. These are known to absorb ink and may eventually become dull. Felt-tip pens and 'jazz' pens are available, though this type of writing should not be used by people with an allergy to ink.Writers are urged to use basic diction and sentence structure when they are done writing their ethnographic essay samples. It is also important to check the spelling of all spelling mistakes and grammar errors when they are being checked for proof reading, since errors that are overloo ked will show up later.Ethnographic essay samples are usually used to set up the idea of the research being conducted and to make it easier for the reader to get the idea of what the essay will contain. The introduction should introduce the reader to the topic at hand and may also serve as an overview of the whole essay. It can give a brief overview of the information being presented, so that the readers may have an idea of what kind of writing they will be required to do.When it comes to analyzing and interpreting the essay samples, the essay writer should begin by writing down his or her thoughts, not necessarily the opinions they have, because they are only going to be that. While some of the data and findings that are presented may be controversial, the facts and figures provided must be taken with a grain of salt. After all, they may also be inaccurate, or they may not be the actual facts.Because of the nature of ethnographic essay samples, the essay writer has a great deal of freedom regarding the style of his or her writing. Many people find this freedom liberating, especially if they are accustomed to structure in the formal academic setting. It is recommended that, when working on an ethnographic essay sample, it is best to use a more informal style.Ethnographic essay samples are very specific in nature, and there is no room for interpretation in any of them. The use of terms that do not match those used in the sample may cause confusion among the reader, who will then feel as if the entire essay is suspect. If this happens, then it is best to rework the essay by substituting more traditional terminology and using the essay sample to make it clear again.Ethnographic essay samples are also known to provide a great deal of insight into what is required to produce a well-written ethnography. The reader may even come away with a better understanding of the subject matter than he or she might with a traditional academic essay. For this reason, these sample s should be used when they are appropriate, but are not always a replacement for professional advice from an academic advisor.

The Success And Failures Of Santander - 1678 Words

1. Please describe and evaluate the Country/Political Risk faced by this organization and describe its successes and failures. Santander is known as a strong financial leader within the financial sector of Spain and has presented themselves with great steps in the growth to becoming a well-known leader regarding their contribution in finance, globally. The globalization process proven by Santander is very successful compared to other financial business activities throughout the world in regards to demographics, lifestyle and economic sectors. But, because of large variety between the business structure that Santander comes across there are many problems with their decision making process. It is hard to understand each financial and†¦show more content†¦The difficulty in preserving such large scale organization proves many problems in sustaining a strong organizational structure. The level at which Santander had been performing on a global scale varied from segment to segment with no real business ideology and systematic approach within these sectors. The importance of organizational is strength and balance with a cohesive approach towards a company goal is representation of an area of work and need for Santander. 2.What has been the lending strategy followed by Santander? Santander’s largest lending activity is shifted towards auto finance and Santander expanded a strong market share in offering financial assistance to consumers. With a strong presence on auto and retail credit presence, Santander also explored into different financial services. Lending evaluations by Santander are based on credit background of the person (or company) who wants borrow. Through the development of a credit-approval system, Santander Consumer Finance increased an understanding into these clients on an online database which allowed for the use of real time analysis in determining interest rates for the business interactions. Santander had come up with a strategy that was specific to each sole region due to the differences related within each region. The effects of culture and political importance were best understood by the residents of these particular areas and allowing proper power and skills to these individuals, thereShow MoreRelatedAnalyzing Analyzes Santander Consumer Finance1545 Words   |  7 PagesThis article analyzes Santander Consumer Finance (SCF) written by Gunner Trumbull, Elena Corsi and Andrew Barron, Harvard Business School (2010). A Spanish company has to make a decision to expand into the European Consumer finance market, and also to make an important organizational strategy decisions in the middle of the world economic slump that followed the U.S. credit crisis from 2007. Since 2002, the consumer finance branch of Grupo Santander a Spanish bank, Santander Consumer Finance (SCF)Read MoreCan Not Guarantee A Job For The Growing Youth?1401 Words   |  6 Pageseconomically, but in the minds of lots of students, it has become what it really is - a piece of paper. This paper now does not guarantee a job for the growing youth, and instead, is basically a risk in which you take to see if you will achieve success or failure. People tend to put down someone when they say they want to venture into the world of entrepreneurism and not go to school, but this shouldn t be the case. Most entrepreneurs are doing quite well for themselves. It takes a good idea and a brightRead MoreSimon Bolivar1126 Words   |  5 Pagestaxes; protectionist policies toward industry and agriculture; and the abolition of the mita system of labor. Bolivar was named president of the Gran Colombia and Santander one of his closest generals was named the vice-president. At the start it was only part of Panama, Venezuela and Colombia, but as Bolivar b attled the Spaniards with success other countries were added which were Ecuador, Peru and Bolivia. Bolivar was a leader of man and armies, but often times the generals that were close to him eitherRead MoreThe Collapse Of Lehman Brothers And The Crippling Effects Essay1744 Words   |  7 PagesIntroduction Prior to the Global Financial Crisis of 2008, given the potential destabilising effects of bank failures on the monetary system, governments have traditionally provided unspoken provision to those banks known to be too big to fail. However the collapse of Lehman Brothers almost brought down the world’s financial system and took with it huge taxpayer-financed bail-outs to shore up the industry. With half a decade’s hindsight, the collapse of Lehman Brothers and the crippling effectsRead MoreEssay about Bernie Madoff: an Issue of Ethics1508 Words   |  7 Pagesperfectly aware that the values society needs to function could be used to provide Bernie a smoke screen appearance of possessing moral bearing. He disguised his innate lack of universalism to all including the Elite Weisel Foundation for Humanity, Santander Bank of Spain, HSBC Bank, Hedge Funds Man-Group and Clermont. Bernie’s business ethics and moral behavior always projected high business standards and principles, and even his need to scheme his family appeared innocent. Bernie’s two sons discoveredRead MoreOverview of the Bernie Madoff Investment Fraud1684 Words   |  7 Pagesincluding billionaires like Steven Spielberg; the owner of the Mets; Carl Shapiro, and Jewish charities, including one run by Nobel Prize winner and Holocaust survivor Elie Wiesel (Con of the century, 2008, The Economist). Reputable banks such as Santander and HSBC funneled money to Madoffs faux investment firm. On the surface, Madoff was running his investment firm like a standard hedge-fund shop or like Merrill Lynch or Smith Barney with client money in brokerage accounts within his firm (ConRead MoreHuman Resources and Management Control on Abbey National and Santander Merger3648 Words   |  15 PagesStrategic Human Resource Management Description:- An International bank, Santander Ltd. Has taken over the Abbey National bank, due to this take over, the Abbey National bank has been subjected to change you are the nominated senior managers at Abbey National bank ( at strategic level) using the available public domain information kindly execute the following takes in your role as strategic HR manager / change consultant. Human Resource Management (HRM) is the function within an organizationRead MoreBarclays Strategic Analysis6105 Words   |  25 Pagesand International Retail Banking. While the Investment Banking and Investment Management comprises Barclays Capital, Barclays Global Investors and Barclays Wealth. Forming a structure for a business or a company is a very important part for the success of any organisation. An organisation’s structure affects its people’s behaviour, their roles, interaction, way of communication and knowledge they exchange within the organisation. The multidivisional structure of Barclays plc enables the organisationRead MoreMis Selling Of The Financial Crisis2609 Words   |  11 Pagesmakes the Mis-selling of PPI event also over and over again become the focus of attention. Not only banks actively seek solutions to make up for the loss, some investment agencies and insurance companies are as well. But the keynote of seeking quick success and instant benefits often lead to the opposite result. CPP is such as a negative example. CPP Group Plc is a British-based company selling life assistance products. It is primarily headquartered in New York, but also has a branch in Tamworth. TheRead MoreEssay on The Spanish Armada2030 Words   |  9 Pagespilot in the whole fleet. More and more ships were now lost in every storm, and at every point of danger. Eventually on the 13th of September, the duke returned to Santander, having lost about half his fleet and about three-quarters of his men. III. THE SEQUEL Great as were the effects of the failure of the Armada, they are nevertheless often exaggerated. The defeat no doubt set bounds on the expansion of Spain, and secured the power of her rival. Yet it is a

The Benefits of Strength Training - 1449 Words

The benefits of strength training not only include increased physical strength, but the ability to negate or control certain diseases while improving conditions associated with aging. Studies have shown that initial increases in strength seen in the beginning stages of strength training programs are largely due to neural factors, even though, the process responsible for muscle growth is evident in early weeks of training. Research shows that different types of neural adaptations like enhanced coordination and increased voluntary activation of major muscles are responsible for these early increases in strength (Sale, 1988, p. S142). Muscle strength is measured by the maximum amount of torque a muscle can produce during a maximal voluntary†¦show more content†¦S141). Strength training helps desensitize inhibitory neural feedback which keeps a muscle from tearing under increased force. Decreased inhibition will allow a muscle to recruit more of the already present motor units in untrained muscle and amass more strength (Andrews, 2003, p. 1, 2). Changes in muscle structure due to hypertrophy usually become visible after eight weeks of strength training (Gabr iel, Kamen Frost, 2006, p. 135). Hypertrophy causes muscles to grow and increases maximal strength and endurance by increasing the size or amount of muscle fibers (Butt, 2007, p. 1, 2). Muscle growth is stimulated by process known as sarcomere hypertrophy. Sarcomere hypertrophy is accomplished when muscle cell filaments are damaged under higher intensity than they can support. The damaged muscle cells now have a weaker cell wall which allows chemical elements to enter activating enzymes that identify and discard the damaged filaments. The damaged cell is the invaded by white blood cells which turn into macrophages. The macrophage activate satellite cells which repair and grow the muscle cells larger than they were before to compensate induced trauma (Butt, 2007, p. 3-5). Over the past two decades chronic disease caused by physical inactivity has climbed to the number four spot, in causes of death around the world. Chronic disease now accounts for the bulkShow MoreRelatedThe Physical Activity Guidelines For Americans ( U.s. Department Of Health And Human Services918 Words   |  4 Pagesto be healthy. However, when it comes to exercise, opinions vary on what is best. Many doctors urge patients to simply walk more, however, an equivalent amount of time spent performing some form of resistance training versus walking may be the superior choice. Resistance (or strength) training improves a person’s overall health, enhances their quality of life, and can increase life expectancy. According to the 2008 Physical Activity Guidelines for Americans (U.S. Department of Health and Human ServicesRead MoreBenefits Of Creatine Supplementation On The Human Body1473 Words   |  6 Pagesquestion, I wanted to further develop and question for the health benefits and changes that happen to the human body under creatine supplementation. Creatine is starting to become more and more popular as a supplementation for athletes and exercise enthusiasts who want an increased advantage in their physical activities. Many websites and health magazines state recommend taking creatine for its health and exercise supplementation benefits. Due to popularity increase it now being widely used as a supplementRead MoreThe Effect Of Resistance Training On Anxiety, Depression, Fatigue, And Sleep944 Words   |  4 Pagessystematically review evidence that supports resistance training influencing anxiety, depression, fatigue, self-esteem, and sleep. Nevermore, many of the outcomes seem to share a biological influence. The neural mechanisms that underlie and regulate our health outcomes are largely discrete. However, a common mechanism is suggested by the proposed social and psychological explanations for mental health improvements after strength training. After strength training, O’connor et al. (2010) found symptoms of poorRead MoreEssay on Benefits and Effects of Different Types of Training921 Words   |  4 Pagesmuscle strength. Instead, there are smarter ways to gain strength and show off strength and it can be done in more effective ways than straight weight lifting. In this report, I will show the benefits and effects of different types of training. Strong muscles, being essential to good health, can be built and toned through many different forms of exercise. Three primary methods of strength training are traditional exercise, alternative exercise and other miscellaneous methods of training. TraditionalRead MoreThe Lifestyle change Program1679 Words   |  7 Pagesage category. Areas that will be specifically targeted in the program include aerobic fitness and strength, dietary intake requirements and lifestyle changes. The client must be educated on the concept and the benefits associated with increasing aerobic capacity and also increasing muscle strength, not only of the upper body but all major muscle groups. In addition to educating the client on the benefits of increasing physical activity the client must be made aware of the consequences associated withRead MoreStrength training vs Bodybuilding1057 Words   |  5 PagesBUILD WHEN YOU CAN STRENGTH TRAIN â€Æ' Abstract Studies have shown that there are benefits to strength training and bodybuilding. The health benefits to strength training overshadow the reasons to body build. While, both types of training involve weightlifting, there are quite a few variances in the way there workouts are completed. The way the muscle grows or appears to grow in these different styles of training are completely different. â€Æ' Why Body Build When You Can Strength Train Fitness trendsRead MoreThe Effects Of Traditional Massage Post Resistance Training On The Next Day Performance1465 Words   |  6 Pagespost resistance training on the next day performance. This was tested by using the males of the age between 18 and 22 year old who have been involved in the resistance training programs. The advantage of this study is that traditional massage post resistance training helps in improving recovery. Even after a person undergoes a difficult resistance training day, the players for instance will be able to produce high level performance. This is therefore to say that resistance training bouts in each dayRead MoreThe On The Track And Field Community1131 Words   |  5 Pagesfield community as to whether there is more benefit, namely increased distances, to be gained in the throwing events from improvements in technique versus improvements in strength. While this debate focuses primarily on the shot put and discus events, the events studied in this resea rch, it is equally true for all the throwing events. As a significant part of the throwing community, the United States is thought of as a nation that focuses too much on strength, at the expense of technique. There haveRead MoreThe Health Benefits of Exercise Essay example672 Words   |  3 Pagesmany benefits that arrive from the presence of exercise in your daily routine. Improve strength, improved cardiovascular fitness, and an improved immune system are just three of the MANY benefits that come from exercise and activity. I will tell you a little bit more about each of these three benefits and how and why they can help to benefit you. First, strength according to Webster’s dictionary is the power to resist strain or stress. Strength training, also known as resistance training, hasRead MoreEffective Training And Dieting Protocols For Beginner Level Lifters1252 Words   |  6 Pagesviewers to lose fat and build muscle without training and dieting consistently. Many people fall for such scams as they want to receive the results of hard work without working hard. However, authorities of strength training and bodybuilding, such as Mark Rippetoe and Arnold Schwarzenegger, have published effective training and dieting protocols for beginner-level lifters. Both Mark Rippetoe’s Starting Strength and Arnold Schwarzenegger’s Level 1 training programs can produce results in a quick and

eco 365 week syllabus - 1755 Words

Syllabus School of Business ECO/365 Version 4 Principles of Microeconomics Copyright  © 2011, 2008, 2007, 2006 by University of Phoenix. All rights reserved. Course Description This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor†¦show more content†¦Write 750 - 1,050-word paper of no more than summarizing the content. Address the following: Identify two microeconomics and two macroeconomics principles or concepts from the simulation. Explain why you have categorized these principles or concepts as macroeconomic or microeconomic. Identify at least one shift of the supply curve and one shift of the demand curve in the simulation. What causes the shifts? For each shift, analyze how it would affect the equilibrium price, quantity, and decision making. How may you apply what you learned about supply and demand from the simulation to your workplace or your understanding of a real-world product with which you are familiar? How do the concepts of microeconomics help you understand the factors that affect shifts in supply and demand on the equilibrium price and quantity? How do the concepts of macroeconomics help you understand the factors that affect shifts in supply and demand on the equilibrium price and quantity? Relating to the simulation, explain how the price elasticity of demand affects a consumer’s purchasing and the firm’s pricing strategy. Format your paper consistent with APA guidelines. Monday Sept 23 15 Learning Team Reflection Production and Cost Analysis Discuss this week’s objectives with your team. Include the topics you feel comfortable with, any topics you struggled with, and how the topics relate to yourShow MoreRelatedEco365 Week1 Essay2640 Words   |  11 Pages| Syllabus School of Business ECO/365 Version 4 Principles of Microeconomics | Copyright  © 2011, 2008, 2007, 2006 by University of Phoenix. All rights reserved. Course Description This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events. Policies FacultyRead MoreUAE Consumer Lifestyle Analysis42818 Words   |  172 Pagesissues that confront them. Many have shifted their spending habits, preferring to buy more eco-friendly products. For example, many now opt to choose light bulbs and consumer appliances that use up less energy, while others buy furniture and other household furnishings that are made with sustainable or recycled materials. On a smaller scale, still others, given the choice at supermarkets between plastic bags and eco-friendly bags increasingly choose the latter. Children can learn about the benefitsRead MoreProject Mgmt296381 Words   |  1186 PagesGM product development, Tom Stephens, pronounced, â€Å"We cannot afford to have anything but a hit . . . every launch . . . has to be a home-run.† —T. Krisher, 2009 applications available and â€Å"significant developer interest† making it a â€Å"large enough eco-system† to become a successful platform. Motorola has seen its phone sales plummet in recent years. The company’s global market share has declined to 6 percent after commanding 23 percent in 2006. The new phones are seen as a key to Motorola re-establishingRead MoreLibrary Management204752 Words   |  820 Pageslibrary and recommends that Columbia consolidate its collections into a single library, create a shelf list, construct a complete catalog in one alphabet, and build a subject catalog. Dewey wants to increase the hours the library is open from 15 per week to 14 per day. â€Å"It will,† Dewey states, â€Å"require more employees to carry out these reforms.† He estimates that the consolidation will eliminate two positions but that the recataloging and extended hours will require about eleven additional workers

Stp Analysis of Bata free essay sample

While local companies are self-governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing. Although Bata operates in a wide variety of markets, climates and buying power Bata companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service. Segmentation of Bata Shoes To grab the whole market of shoes Bata has divided their market into different segments. There four major variable for segmentation. Such as: * Geographic segmentation * Demographic segmentation * Psychographic segmentation * Behavioral segmentation * Geographical segmentation: Bata has divided their market into different geographical units such as nation, regions, states, countries, cities or even neighborhoods. As Bata has a huge international market, geographical segmentation helps it to serve different markets of different countries effectively. Some variables of geographical segmentation of Bata are: * World region: As an international brand Bata divided their market into 5 continents: Europe, Asia-pacific, Latin America, North America and Africa. We will write a custom essay sample on Stp Analysis of Bata or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They offer different types and quality of products according to the taste of one continent. * Country region: Bata Shoe Company serves almost 82 countries of the world. They have different strategy for different countries, like it does not produce shoes of same quality and design for Bangladesh and America. * Density: Bata even sometimes divide their market into different territory, urban, suburban, exurban or rural area of cities where targeted customers are dense. Such as a Bata showroom of Moghbazar area may defers from a showroom of Bashundhara City Mall. 1 * Demographic Segmentation: Bata also has Demographic segmentation because consumer needs, wants and usage rates often vary closely with demographical variables. Demographic segmentation variables of Bata are: * Age: All category aged people are targeting customers. As Bata is a shoe brand it must divide its market in the basis of age. People of different age need different shoes. Bata provides â€Å"Bubble gummers† brand for children, â€Å"Hush Puppies† for older,†north star† for young. * Gender: Segmentation in gender is must for shoe company. Bata provides different brands and shoes for both male and female. Such as, â€Å"Marie Claire† for female. * Income: Bata divides their products according to consumer’s income also. It produces high quality products for High income people and low quality products for low income people. * Occupation: Different types of occupation needs different types of shoes. Bata produce formal, casual, sports shoes etc. So it becomes easy for the consumer to select shoes of their respective occupation. * Generation: It has generation segmentation for baby, young, older. Like: Island, Bubble gummers, Marie Claire, Hush puppies. etc. 2 * Psychographic segmentation: Bata divides their buyers into different groups based on social class, lifestyle and personality: * Social class: Bata has shoes for upper class, middle class and lower class people. So that people from every class can purchase their products. * Lifestyle: Bata has products for people of different lifestyle. Like some people love colorful shoes, Bata makes funky shoes for them. Some people are always very formal; Bata makes formal shoes for them. Formal shoe Funky shoe * Personality: Bata has shoes for Compulsive, gregarious, authoritarian, ambitious personality also. 3 * Behavioral Segmentation: Bata also divides buyers into groups based on their occasion, benefits, and uses rates: * Occasion: During different types of occasions or festivals Bata brings new designed product with new services and price to attract consumer very fast. * Benefits: Different consumers want different benefits from one type of product. Bata has all the variation for them. Some want comfort and some want durability and some people want style more than comfort shoe. This shoe is not comfortable to wear This shoe is not that much stylish but so many But can be liked by few ladies for its ladies will love this for comfort. Elegant look. * User rates: Some shoes are used heavily and some are used lightly. Bata has shoes for light user, medium user and heavy user. Such as for heavy use it produces sandals and other durable shoes. 4 TARGET MARKET OF BATA (Differentiated target market) Bata has multi-segmented market. So it is using Differentiated target marketing strategy. Bata Shoe Company has covered the whole shoe market with its different types of segments, offers and services. Whatever the demand of shoes is, Bata is there to serve. It has every kind of shoes. If high class, high income people want to have a luxurious shoe Bata can fulfill their demand. If a lower class, low income people want a shoe just to cover their feet Bata has something to serve them also. By offering product and market variations to segments, Bata get high sales and a stronger position within each market segment. Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments. By using this strategy Bata is also making huge amount of profit worldwide 5 POSITIONING A product’s position is the way the product is defined by consumer on important attribute – the place the product occupies in consumers’ minds relative to competing products. Bata is positioned as superior quality, soft, attractive and fashionable. Bata says â€Å"No one in the world knows shoes like we do†. Sometimes consumers are overloaded with information about products and services. They cannot reevaluate products every time they make a purchase decision. To simplify the buying process, consumers organize products, services and companies into categories and position them in their mind. Tag line of Bata can be easily positioned in peoples’ mind that Bata produces or serves superior quality of shoes better than anyone. To have a better position in peoples mind Bata has differentiated them is some points so that consumer can easily differentiate them from other competitors. Differentiations of Bata are: Product differentiation: Bata differentiates their product on the basis of Features, performance etc. Their product quality differentiates them from other competitors easily. People believe that they will find best product there without any doubt. Service differentiation: Bata gains service differentiation though speedy, convenient and careful delivery. It has high quality customer care which makes consumer happy. Bata is one of the most convenient shoe companies. Whenever people need to buy shoes they can find in easily in their local area or in nearest possible distance. Channel Differentiation: Bata has gained channel differentiation through the way they design their channel’s coverage, expertise and performance. People differentiation: Hiring and training better people help Bata to get People differentiation. They have trained salesman who help people to buy right product and convince them to buy their product in a polite way. Image differentiation: Bata has created a very strong and distinctive brand image in peoples’ mind. They have a unique logo and people can ea sily differentiate them through their logo. Image differentiation cannot be created overnight; some advertisement is must for it. Bata has also advertised their product to create Image differentiation. 7 WINNING VALUE PROPOSISION The full positioning of a brand is called the brand’s value proposition the full mix of benefits upon which the brand is differentiated and positioned. There are five winning value propositions. Bata Shoe Company has differentiated and positioned them in four value propositions and those are: More for More: More for more means – the more the benefits the more the price. Bata has some shoes which are of very high quality and the price is also too high. These types of shoes can be considered as luxury product or shoe. These types of shoes are for very high class and high income people. More for more shoes of Bata More for same: Bata also provides more benefits than the competitors at the same price. They do this to attack the competitor and grab their market. 8 The same for less: Bata sometimes provides the same product or benefits that the competitors do at a less price. This is a way to attract consumer to give them good quality product in a less price. Less for much less: Bata also provides some shoes which are less in quality and thus the price is also less. This kind of products are to attract those consumer who are not ready to pay much for a shoe or who don’t have the affordability to buy good quality shoe. Low for much less priced shoe of Bata 9 Moto of BATA â€Å"No one in the world knows shoes like we do† The Moto of Bata clearly express that they are the best in producing high quality, durable, affordable, stylish shoes. They can understand what the consumers’ demand is and how to serve them with their quality product. Positioning statement of Bata The positioning statement of Bata can be defined as – To all the civilized, modern and smart people who want to wear shoe as a part of their lifestyle and personality and to reach the goal, our footwear brand Bata will help you to find your destiny with comfort, quality and affordability than other existing just a footwear brands. 10